With so many options, brand recognition, availability and affordability play a large role in what consumers buy. The average ship price for a micro-compact 9mm was $245 in 2019, up to $410 in 2022. The low end of the average ship prices hasn’t changed much, with prices hovering around $200. There was a jump to $233 in 2022 on the low end and a decrease on the high end from $583 in 2021 to $536 in 2022. These changes are a bit ambiguous and could be due to rising supply costs and inflation on the low end and less frenzied demand on the high end. The average ship price as well as more plentiful shelves support the idea that the market is starting to calm down. The average ship price jumped approximately $100 from 2019 to 2020 and from 2020 to 2021, decreasing for the first time since 2019 this year.
Cloessner confirmed there isn’t one standout micro-compact model, but there are some notable trends. “With the unprecedented demand for handguns, especially Micro Compacts the last 2.5 years, it’s easy to say all of them have been popular. I do think we will be able to start seeing where things truly fall out in 2023. The SIG P365 continues to be very popular with SIG leading the innovation in the Micro category… The Glock 43X has taken over the G19 as the most popular Glock for a lot of dealers…Springfield’s Hellcat series remains a strong seller and Taurus has made a lot of headway with the GX4 series.”
To appeal to more consumers, many distributors, including Lipsey’s, offer special distributor models of popular guns, though these were previously limited due to shortages. “We had the first variant of the P365 in our NRA Edition P365,” Cloessner said. “That model continues to be one of our bestselling exclusives. We have had and do have several models from Ruger, SIG, Glock, and Taurus. Now that the COVID era shortages are starting to subside, I anticipate many more exclusive editions in the future. “
Cloessner also commented on the release of the SIG SAUER P365X-Macro and the idea that bigger guns may be making a comeback. “Instead of guns getting smaller in 380 and 9mm, we are trending back to slightly bigger models like the Springfield Hellcat Pro, Glock’s 43X and 48, the SIG P365XL and the just released P365X-Macro. The market has come to appreciate the thin 1” wide platform and now want it in their ‘duty size’ guns too.”
These slightly bigger models fit somewhere between micro-compacts and sub-compacts as they are often have a slightly larger capacity or slightly longer slide than their solidly micro-compact counterparts. Barrel length puts them in one category or the other, but their resemblance to and lineage from popular micro-compact models combined with industry trends make things a bit more tenuous. While this area is still developing, there’s no denying that micro-compacts have carved out a sizable space in the 9mm semiautomatic handgun market with room to grow.
For all media inquiries related to SCOPE please contact Tom Hopper, Senior Data Analyst at NASGW, firstname.lastname@example.org.