Friday, March 25, 2022

Riton Brand Starts New Chapter

Tucson, AZ – The Riton brand has become one of the fastest growing optics companies in the world. Last week, Riton received a capital injection from an American family investment group to continue pushing the limits in the outdoor industry.

Senior Vice President and long-time employee John Piscione says, “Riton has and will continue to disrupt the industry by providing quality products with the best value to dealers and their consumers.”

As Riton moves into this new chapter, the team is excited to expand their product line and offer consumers cutting edge innovations with the industry’s best warranty and customer service.

For more information on Riton, visit

About Riton

Riton was founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit