Velocity Outdoor Hires Dunkin Lewis, Inc.

Bloomfield, N.Y. – LaserMax, the division of Velocity Outdoor that produces the most advanced laser sights available to consumers today is pleased to announce that Dunkin Lewis has been named the manufacturer’s representative within the United States. The Partnership between LaserMax and Dunkin Lewis will begin on January 1st, 2021. Established in 1956, Dunkin Lewis has become one of the oldest and largest sales and marketing agencies in the country. The nationwide team understands the marketplace and consumer dynamics through their vast experience and personal relationships within the shooting sports, law enforcement and outdoor industries. Dunkin Lewis is a world-class team bringing an entrepreneurial spirit to the table to maximize opportunities for both retailers and consumers alike.

“We are extremely excited to have a team like Dunkin Lewis on board.” said Tom Beecher, Director of Business Development for Velocity Outdoor. “From day one they spoke our language and understood the opportunities the LaserMax products offered both consumers and retailers alike. They are poised to hit the ground running.”

LaserMax is the global leader in advanced laser sighting systems for personal protection, home defense and training use. LaserMax has developed one of the largest portfolios of intellectual property including GripSense technology allowing for the fastest activation of any commercial defense laser. The brand also features Spartan models that have been shown to maintain alignment beyond 5,000 rounds of testing. And the LaserMax Guide Rod lasers are the most technologically advanced, hardened systems on the market today.

“LaserMax is the preeminent brand in laser technology and their product line fits perfect into our portfolio,” says Jonathan Small, President of Dunkin Lewis. “They are continually evolving the products and with the investments they are making into the brand, we know it will be a huge growth category for the retail market.”

About LaserMax

LaserMax Products is a global leader in hardened and miniaturized laser systems, offering a comprehensive line of premium laser sights for home defense, personal protection and training use. Engineered, designed, and assembled in the USA, the LaserMax portfolio of products draws from proprietary, patented technologies to deliver cutting-edge laser sighting and tactical light solutions for firearms owners. Media contacts: Jen Popham jpopham@velocity-outdoor.com and Ellie Marchiori emarchiori@velocity-outdoor.com . For more information go to lasermax.com

About Velocity Outdoor

Velocity Outdoor is a leader in the outdoor sporting goods market, featuring a diverse product lineup with Crosman and Benjamin Airguns, Ravin Crossbows, CenterPoint Archery and Optics, LaserMax laser aiming devices, and Game Face Airsoft. Velocity Outdoor is a subsidiary of Compass Group Diversified Holdings, LLC (NYSE: CODI)