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Hook & Barrel Magazine® is thrilled to announce the newest addition to its team, Niki Morrison, who joins as the Director of Marketing and Public Relations. Morrison brings with her a wealth of diverse and extensive experience in the media industry, making her a valuable asset to the dynamic and rapidly growing magazine.
Morrison's professional journey began in New York City as a designer at a prominent ad agency. Over the years, she has moved through a variety of roles, showcasing her versatility in marketing, art direction, branding, and even successfully running her own graphic design company. She prioritizes a commitment to creativity and innovation, continually pushing the boundaries of traditional marketing and media.
“Hook & Barrel’s star has been rising consistently since it appeared on my radar,” Morrison said, “The opportunities to expand the publication’s offerings are limitless, and I couldn’t be more thrilled to join such a motivated and energized team.”
Beyond her professional endeavors, Morrison (formerly Jones) is well-known in the world of firearms and women's safety. As a dedicated gun enthusiast and advocate for women's self-defense, Morrison founded a widely popular women's gun club as well as a national magazine focusing on women and shooting, establishing herself as a subject-matter expert in the field. Her advocacy work has taken her to various local, national, and international media platforms, where she has consistently shared her insights on empowering women through self-defense. Morrison is also a Personal Protection Officer and a travel-and-adventure writer in her home state of Texas.
"Creative Marketing brings life to companies. With the addition of Niki, Hook & Barrel readers will not only see the pages come to life through her focus on video content but also, the industry and our partners at Hook & Barrel will see our publication rise to new heights with her efforts centered around original video series and special events" said John J. Radzwilla, Editor-in-Chief and Co-founder at Hook & Barrel Magazine. "Finally, as part of her role, she will also interact with our many friends in the PR industry, managing relationships in Nashville, New York City, and Los Angeles. I couldn’t be more excited to have her on board."
About Hook & Barrel Magazine:
Hook & Barrel Magazine is a bi-monthly lifestyle and entertainment magazine for outdoorsmen. The publication focuses on hunting and fishing, trends and style, gear reviews and outdoor culture through articles on celebrities, food, drink, fitness, music, travel and adventure.