Wichita, KS: Veil Camo is a leader in the outdoor industry that is forward focused and brings a new scientific perspective to the way effective camouflage is created. They design patterns that do what no others have been able to do before. To strengthen their partnership, Veil is announcing the launch of the new Summit camouflage pattern, which is available at Sportsman’s Warehouse -a sports retailer company that provides outstanding gear and exceptional service to inspire outdoor memories.

Since 1986, Sportsman's Warehouse has been providing outdoor enthusiasts with quality merchandise in a friendly, low-key shopping environment. They are committed to being good stewards of the outdoors and wildlife habitats, donate to many local causes, and partner with many wildlife conservation groups. They also offer special events, classes and seminars to their customers as a way to spread their passion of the outdoors to others.

The creation of the new Summit™ pattern was done by using a new Veil proprietary technology called the Biome Engine™. This technology utilizes machine learning and technological advances to understand what specific natural environments look like and apply them. Veil knew that the Summit™ pattern had to work exceptionally well and look amazing while doing it. Research on the deer family, turkey, and even predator animals was taken into consideration to ensure the right balance of color, contrast, large macro breakup, and fine detail was optimized into the Biome technology. Summit™ performs in a range of environments and conditions specifically facing the Sportsman’s Warehouse customer. The visual DNA is 100% Sportsman's Warehouse. It represents a powerful shift in the industry and represents concealment that you can count on to go unseen.

Veil Camo creates authentic camouflage patterns using innovative, technological advances that other segments in the outdoor industry have yet to discover. By studying and understanding the patterns of nature through field studies, a formula was derived using the theory of Chaos- the mathematical patterns of order in nature. Veil utilizes this formula to create camo that effectively disrupts depth perception, movement, and silhouettes. Veil offers numerous concealment patterns for a broad range of applications—from specific hunting and fishing environments to law enforcement, lifestyle, and everything in between.

Veil™ is focused on partner and category selection with proven performance distinction that separates and elevates brands to the next level. For licensing opportunities, call Shelly Moore, SVP Sales and Marketing Veil™ Camo, 225.223.8110, or smoore@veilcamo.com.