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Pnuma Outdoors and Heated Core are thrilled to announce the appointment of Amber Liljestrand as the Brand Manager. Amber brings a wealth of experience from her tenure at Bass Pro Shops, where she served as Assistant Merchant for Hunting and Tactical Apparel, overseeing design, development, and promotion of proprietary brands while collaborating with major national brands.
With a background spanning from Purchasing, Business Analytics, Finance, and Retail Store Management, Amber is well-equipped to drive the brand strategy and growth for Pnuma Outdoors and Heated Core. Her passion for the outdoors, coupled with her professional expertise, makes her a perfect fit for the team.
In her previous role, Amber played a pivotal role in shaping the identity and success of various brands. Her dedication to innovation and customer satisfaction aligns seamlessly with Pnuma and Heated Core's commitment to delivering premium outdoor gear and experiences.
Outside of work, Amber is an avid runner and outdoorswoman, constantly seeking new adventures. Her passion for the outdoors extends beyond her professional life, making her a true embodiment of the brands she represents.
Upon joining Pnuma and Heated Core, Amber expressed her enthusiasm, stating, "I am so excited to be joining the amazing team at Caza Outdoors. This is a company that truly cares about its people and providing the best products and experiences for its customers. Being a part of the outdoor industry and having a hand in the evolution of Pnuma Outdoors and Heated Core is so rewarding, and I can't wait!"
Amber Liljestrand's appointment marks an exciting chapter for Pnuma Outdoors and Heated Core as they continue to innovate and redefine the outdoor experience for their customers.
For media inquiries or further information, please contact: Cara Kelly cara@pnumaoutdoors.com