Wednesday, March 3, 2021

Primary Arms Optics Promotes Jardell to Senior Operations Manager

HOUSTON, TEXAS – Primary Arms Optics has announced the promotion of Marc Jardell to the position of Senior Operations Manager. A Veteran of the U.S. Army Signal Corps, Marc has been instrumental to the company’s successes across both customer service and optics operations. In the Senior Operations Manager position, Marc will build on Primary Arms Optics’ operational advantages, including their 100% in-house quality inspection and elevated customer satisfaction standards.

Starting as a Firearms Product Specialist in 2016, Marc Jardell garnered immediate respect with his dedication, passion, and willingness to learn. He was then promoted to Customer Service Manager, where he would lead Primary Arms’ esteemed customer service strategy all the way to 2020, when he transitioned to the Optics team as Operations Manager. As a customer-driven company, Primary Arms Optics maintains high operational standards, such as 100% in-house quality inspection for all their optic products. In the last year, Primary Arms’ Quality Control team inspected and processed hundreds of thousands of products, and Marc helped lead the division to success through record sales volumes. Marc’s contributions also allowed for Primary Arms Optics’ recent expansion of their lifetime warranty policy, which now covers all optics products.

In addition to leading Primary Arms Optics’ Quality Control team, Marc has been responsible for managing state-of-the-art ERP and EDI systems. In a year with record-breaking sales volumes, Marc established and maintained effective protocol to streamline dealer orders and minimize lead times. Many Primary Arms Optics dealers have had direct communication with Marc over the past year, and his commitment to the business and customer satisfaction remains at the forefront of his efforts.

“Under Marc’s leadership, his in-house Quality Control Team guarantees that every optic meets or exceeds Primary Arms’ exceptional quality requirements,” says Joyce Banda, Managing Director of Primary Arms Optics. “His Order Operations Team works diligently to meet and satisfy the unprecedented high demand from our beloved dealers. Marc’s teams are the backbone of the division’s continued exponential growth.”

For the latest news on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Started in 2007, Primary Arms Optics seeks to provide the best optics you can get for any budget. Utilizing the highly regarded, repeatedly-proven ACSS® reticle, Primary Arms optics boast unparalleled precision and adaptability for superior performance across ranges. With four product tiers available (Classic, SLx, GLx, PLx), anyone can afford to equip themselves with the latest in optics technology. In addition, every product is backed with Primary Arms’ total commitment to customer satisfaction.

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager