SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is thrilled to announce Colt-CZ Group as a Supporting Sponsor of the 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.

Colt-CZ Group is one of the world’s leading manufacturers of firearms and ammunition for military and law enforcement, personal defense, hunting, sport shooting and other commercial uses. With its strong portfolio of renowned brands such as Colt, CZ (?eská zbrojovka), Dan Wesson, Sellier & Bellot and Colt Canada, Colt-CZ Group is known for its precision engineering and innovative firearm solutions. The company’s commitment to quality and excellence aligns perfectly with the spirit of Industry Day at the Range.

Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with top-tier media and influencers and create direct connections with SHOT Show attendees in a hands-on environment. This exclusive event provides early momentum that extends well into the SHOT Show itself, ensuring maximum exposure for brands ahead of the main event.

“We’re thrilled to welcome Colt-CZ Group as a Supporting Sponsor for the 2026 event,” said Kelsey Puryear, Industry Day at the Range co-owner. “Its legacy of delivering top-tier firearms and ammunition, combined with its dedication to innovation, makes it the perfect partner for Industry Day at the Range.”

As a Supporting Sponsor, Colt-CZ Group reinforces its role as an industry leader committed to providing the highest quality products for a wide range of users. Its participation in Industry Day highlights its dedication to engaging with the most influential voices and decision-makers in the firearms community.

Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

New exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.

Media Contact: Kelsey Puryear, Industry Day at the Range Co-Owner & Event Manager

Email: Kelsey@shotshowrangeday.com

About Industry Day at the Range

Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.

As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.

About Colt-CZ Group

Colt-CZ Group (Colt-CZ) is one of the leading producers of firearms and ammunition for military and law enforcement, personal defense, hunting, sport shooting, and other commercial use. It markets and sells its products mainly under the Colt, CZ (?eská zbrojovka), Colt Canada, Dan Wesson, Sellier & Bellot, Spuhr, swissAA and 4M Tactical brands.