In this week’s episode of the No Lowballers podcast, hosts Logan Metesh of High Caliber History and Allen Forkner of GunBroker.com welcome John Bailey, vice president of marketing and product management for EOTech, to celebrate three decades of optics innovation. Whether you’re a longtime fan of holographic weapon sights or just discovering the difference between red dots and laser-based reticles, this episode is packed with insight and history.

Bailey walks listeners through the unlikely origins of EOTech, tracing its roots to 1970s government research at the University of Michigan and detailing how the company rose from Bushnell branding to SOCOM standardization. From building rifle sights tough enough for combat to introducing the highly acclaimed Vudu and E-Flex optics lines, EOTech’s 30-year story is one of engineering breakthroughs, military-grade durability and serious end-user trust.

Highlights from the episode include:

·How Clinton-era legislation and military adoption helped launch EOTech’s rise

·The tech behind holography and why it offers advantages over traditional red dots

·The new Danger Close Reticle, designed for CQB precision and speed

·Insights into the compact, high-performance Vudu and Vudu X magnified optics lines

·A look at EOTech’s growing footprint in pistol optics, thermal imaging and night vision

·The origin of the OGL laser and what’s coming soon for civilian buyers

·A glimpse into the future of integrated optics, digital targeting and fighter jet-grade sensors

From field-tested gear to futuristic tech, Bailey shares the history and vision behind one of the most trusted names in firearms optics. Whether you’re a civilian shooter, competitive marksman or duty-bound professional, this episode offers something for anyone who wants to better understand what’s behind the glass.

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