MONA, Utah — Sierra Bullets, L.L.C., the Bulletsmiths®, a dedicated manufacturer of one of the highest quality, most accurate bullets in the world, has acquired certain assets relating to the Barnes Bullets brand of specialty hunting bullets.
Founded in 1932 and headquartered in the Rocky Mountains just outside of Mona, Utah since 1967, Barnes is an industry leader in manufacturing environmentally sound, lead free bullets. Known for its superior quality, terminal performance and accuracy, Barnes enjoys an almost cult like following among western big game hunters, shooters, and handloaders.
“We are super excited and honored for the opportunity to be working with the Barnes Brand. Our strategy is to be the leader in specialty premium bullets and ammunition, and Barnes adds an additional uniquely positioned “Super Fan” brand to the Sierra portfolio,” said Keith Enlow, President of Sierra Bullets. “We want to let the industry and Barnes’ consumers know we are devoted to ensuring the quality of Barnes products, and understand the importance of continuity. We are committed to Barnes’ wonderful employees and the people of Mona, Utah where the brand is based and will continue to operate.”
The acquisition of Barnes presents multiple strategic and financial benefits, most notably the addition of a stand-alone brand featuring a comprehensive lead free, all copper offering of premium component bullets and ammunition. Industry leading ammunition products such as the VOR-TX and TAC-XPD will continue to be a primary focus for the brand, in addition to further developing and innovating Barnes’ award-winning line of component hunting and target bullets.
“Barnes is the innovator and leader in lead-free, copper bullets — providing unmatched terminal performance, accuracy and dependability for hunters, shooters, and heroes on the frontlines protecting our nation” Enlow continued. “Our plan is to invest in and grow the Barnes brand as the category leader in premium bullets and ammunition, right here in the great state of Utah.”
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About Barnes Bullets
Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead free bullets and premium hunting, self defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.
About Sierra Bullets a Subsidiary of the Clarus Corporation (NASDAQ: CLAR)
Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best in class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs. Sierra's products have cultivated a significant consumer following recognized by its iconic "green box" packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.
About Idea Ranch
Idea Ranch is a full-service advertising, PR, and consumer insights firm with offices in Oklahoma and Kansas. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.
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