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Northbrook, IL - USIQ™, Inc. the exclusive master distributor for premium product lines across North America and throughout the world, is pleased to announce Source Outdoor Group of Gainesville, Georgia, as the primary communications agency for the marketing of it's FAB Defense® line of ultra-high quality firearms accessories.
"Source Outdoor is a great partner to help us grow the FAB Defense brand." said Ed Schoppman, General Manager at USIQ, Inc, "They know how to get the word out to discriminating users about the advantages of FAB Defense products."
With clients including some of the biggest names in the outdoor industry, Source Outdoor Group knows how to define and communicate the brand message to the audience that matters most - the people who buy firearms components.
By leveraging media planning and outreach, digital publicity tactics, content placement, and strategic marketing, Source Outdoor will help maximize the growth of the FAB Defense product line.
"I can't begin to express how excited we are to welcome FAB Defense to the Source Outdoor Group family," said Aaron McCaleb, President/Owner of Source Outdoor Group. "FAB Defense is a natural fit for us and it is exciting to be selected as their communications partner. They produce the very best, most innovative firearm components and we're eager to help them connect to consumers in a more meaningful way."
For more information, please visit WWW.FAB-DEFENSEUS.COM
Since its inception, FAB-Defense® has been leading in development and manufacture of the highest quality, cutting-edge tactical equipment and weapon accessories for the State of Israel's Military and Police. FAB-Defense R&D department works in collaboration with Special Forces and SWAT teams worldwide to design creative, ability enhancing, no-nonsense solutions to the ongoing dynamic challenges met in the field.
For more information, please visit
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| Media Contacts: SOURCE OUTDOOR GROUP Aaron McCaleb | President 770-535-6028 (p) aaron@soureoutdoorgroup.com SOURCE OUTDOOR GROUP Blake Tabb | Account Executive 770-535-6028 (p) blake@sourceoutdoorgroup.com |
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