Performance-Driven Gear for the Modern Upland Hunter

Beretta, the world’s oldest firearms manufacturer and a global leader in premium outdoor gear, proudly announces the launch of the Daybreak Collection, the latest addition to the Beretta Upland line. Purpose-built for hunters who demand exceptional comfort, mobility, and protection in the field, the Daybreak Collection blends Beretta’s timeless upland heritage with modern technical innovation to deliver gear that performs from the first flush to the last mile.

Combining classic field hunting aesthetics with cutting-edge fabric technology, the Daybreak Collection keeps hunters warm, dry, and mobile in all conditions. Each piece has been meticulously engineered with ergonomic stitching, breathable mesh linings, and weather-resistant materials, giving hunters the confidence to perform at their best from dawn to dusk.

Highlights of the new collection include:

• Daybreak Softshell Jacket ($159) – A lightweight, wind-and-water repellent jacket build for all-day hunts. Designed with a breathable mesh lining and ergonomic cut for unrestricted movement, it keeps hunters comfortable on the go. Practical details like a chest pocket, Velcro sleeve cuffs, and an adjustable drawstring waist with anti-flap system add function in the field, while a soft fleece-lined collar delivers extra warmth on cold mornings.
• Daybreak Softshell Vest ($139) – Built with the same protective technologies as the jacket, this versatile vest provides excellent layering options with breathable mesh, ergonomic cut, chest pocket, drawstring waist adjustment, and fleece-lined collar.
• Taum Field Pants ($149) – Durable upland pants with 4-way stretch fabric for comfort and abrasion-resistant panels for rugged environments. A 5-pocket fit, reinforced knife insert, and ergonomic design make these pants a reliable choice for hunters navigating tough terrain.

“The Daybreak Collection was built to deliver protection without compromise,” said Patrick Mocorro, Head of Clothing & Accessories at Beretta USA. “From jackets to vests to field pants, every detail was designed with hunters in mind balancing comfort, mobility, and performance to elevate the upland hunting experience.”

The Beretta Daybreak Collection is available now at www.Beretta.com. Visit the website to explore the full collection and purchase directly.

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About Beretta

Established in 1526, Beretta is the world’s longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For nearly 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.

For more information, visit www.Beretta.com.