Monday, November 20, 2023

Bear & Son Cutlery Welcomes Schooler Outdoor Marketing as Their East Coast Sales Group

Jacksonville, Alabama - Bear & Son Cutlery, manufacturer of premium Alabama-made knives, announces its partnership with Schooler Outdoor Marketing, extending their presence to the East Coast. This collaboration marks a significant expansion for Bear & Son Cutlery, renowned for their four distinguished brands: GATCO Sharpeners, Bear OPS, Bear Edge, and Bear & Son Cutlery.

Schooler Outdoor Marketing's reputation for professionalism and commitment aligns seamlessly with the specific requirements Bear & Son Cutlery sought in their new representatives. The partnership initiates Schooler Outdoor Marketing's representation of these four brands to effectively introduce them to dealers across the Southeast and Northeast regions starting immediately. Dealers within this expansive territory will have the exciting opportunity to offer a diverse selection of top-tier hunting knives, assisted and automatic tactical knives, and versatile everyday/general purpose knives. Furthermore, Schooler Outdoor Marketing will include the GATCO Sharpeners line, offering dealers a comprehensive knife maintenance category to streamline their orders and offer BLACKHAWK® knives, including new automatics, a fixed-blades, tactical tools, and numerous assisted-opening knives under the Bear & Son Cutlery licensing agreement.

Bear & Son Cutlery takes immense pride in its commitment to quality, crafting all of products under strict quality control measures, utilizing premium materials and ensuring competitive pricing for today's market. Each knife undergoes meticulous craftsmanship by experienced knife engineers and rigorous inspection prior to shipment. Recognizing the significance of outstanding customer service to both dealers and consumers, Bear & Son Cutlery maintains a dedicated, knowledgeable team of courteous employees available to assist with inquiries.

Bear & Son Cutlery looks forward to fostering this new partnership and foresees substantial growth within the East Coast states. Dealers, in turn, can expect the hallmark of Bear & Son's family-focused operations: exceptional customer service and a positive experience that will not only meet but exceed their expectations.

For more details about Schooler Outdoor Marketing's role in this expansion, please visit their website at

To learn more about Bear & Son Cutlery’s 2023 pocketknives, visit or call 256-435-2227.

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About Bear & Son Cutlery:

Bear & Son Cutlery is equipped with a rich family tradition in knife making and employs a skilled and experienced work force that is capable of performing many of the extra hand operations that go into the making of their products. The Bear & Son Cutlery factory is unique. It is full self-contained. While some companies only assemble parts brought from various suppliers and put their names on the product, Bear & Son Cutlery does everything in-house from building their own blanking dies to heat treating, grinding and assembly, and hand finishing products. These steps ensure that Bear & Son Cutlery is of excellent quality and a real value for both the dealer and consumer. Their ongoing commitment is to make them in America and make them affordable.

Bear & Son Cutlery // 1111 Bear Blvd. S.W. Jacksonville, AL 36265 // 256-435-2227// //


Jacob Eaton



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