Wednesday, June 18, 2025

MidwayUSA Celebrates 48 Years of Serving Customers

To our Valued Customers,

It was high noon on the 18th of June 1977 when MidwayUSA opened for business. After a 6-year hitch in the Air Force, I turned my lifelong love of guns, hunting, and shooting into a career. But it takes a lot more than ‘love of the game’ to be successful. For me, it took a loving wife, a supportive family, some intuitive competence, a little business acumen, great Employees, and a bunch of loyal Customers.

It’s been 48 years now since Brenda and I greeted MidwayUSA’s first Customer in that small 1,600-square-foot gun shop in Columbia, MO. A lot has changed since ‘77, but the important things stay the same: Customers come first, Employees are like family, Suppliers are our friends and partners, and we continuously improve everything – period. These days, we’re not able to thank each Customer face-to-face like when we first opened up shop, so please accept our personal thanks for helping make MidwayUSA so successful.

Thank you for supporting MidwayUSA for our first 48 years. It has truly been our pleasure.

Thanks for your business!

Larry Potterfield,

MidwayUSA Founder and Chair of the Board of Directors

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). MidwayUSA is a fast-paced, continually improving, family-owned business with instilled family values like honesty, integrity, and respect for others. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA) and Instagram (https://www.instagram.com/midwayusa), or follow them on X (https://www.x.com/midwayusa).

Contact:

MidwayUSA Public Relations

pr@midwayusa.com