Monday, November 8, 2021

Primary Arms Optics Names Morgan as Director of Product Marketing

HOUSTON, TEXAS – Primary Arms Optics is excited to announce the hiring of Stephen Morgan as the new Director of Product Marketing for all Primary Arms Optics products.

A veteran of the U.S. Army, Stephen served as an infantryman through multiple theaters until his retirement in 2009. Since then, he’s worked throughout the firearms industry in everything from consumer sales to production and product development. Before moving into the optics industry, Stephen worked under a major multi-store sporting goods retailer as a firearms purchaser. After spending time as a national sales manager for a large optics manufacturer in the Midwestern United States, he transitioned to the MIL/LE division where he worked with local, state, and federal agencies to secure procurement contracts and assist in the development of new products to fit their requirements. Stephen is an avid hunter, shooter and outdoorsman. He has trained with many of the top instructors around the country on long range, carbine, pistol and shotgun.

As Primary Arms Optics continues to grow and develop its optics arrangement, Stephen’s experience and tactical insights will undoubtedly play a crucial role in their upcoming 2022 product strategy.

“Primary Arms Optics has seen unprecedented growth over the past year, and it became clear we needed a product leader to guide our long-term marketing strategy,” says Donald Riley, Vice President and General Manager of Primary Arms Optics. “Stephen’s experience and unique expertise made him a clear choice for the business, and we’re proud to have him on our team.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely-precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager