Wednesday, December 8, 2021

GSM Outdoors Taps Powley to Lead Fishing Category

Irving, TX GSM Outdoors, a powerhouse manufacturer and technology innovator of specialized hunting, shooting, outdoor, and fishing gear, is pleased to announce the hiring of Crispin Powley to the position of Vice President of Fishing.

Powley joins the GSM Outdoors family of brands following the company’s recent acquisition of Gary Yamamoto Custom Baits—a leading manufacturer of soft plastics and fishing equipment for fresh and saltwater angling. In his new role, Powley will leverage his years as a competitive angler, industry professional, and dedicated fishing enthusiast to lead and grow GSM Outdoors’ expansion into the vibrant angling marketplace.

“I have spent the majority of my life working in the outdoors industry...specifically fishing,” said Powley. “From fishing competitively to fishing with friends and family, my time apart from work is spent pursuing the very passions on which I have based my career. In this time, I’ve been blessed with opportunities to work with incredible brands and incredible people. The opportunity to grow GSM Outdoors into the fishing space comes as an exciting and welcome challenge. With the team and resources here, and the company’s proven commitment to our retailer and consumer relationships, I look forward to the adventure of bringing products and brands to the fishing market that add value to the sport that we’re very passionate about.”

The team at GSM Outdoors expressed their excitement as well; “I have had the pleasure of friendship with Crispin for a while now and have always thought, when GSM eventually jumps into the space, we would want him on this team,” said GSM’s Vice President of Sales, Zach Henderson. “His wealth of knowledge and passion for the sector is unmatched. From product development, sales or marketing we will build our fishing personnel around Crispin as we dive further into the space. I cannot say enough about him and what he brings to the company—very exciting times at GSM.”

“Fishing continues to be a bright spot in America’s pursuit of outdoor recreation, with participation growing across the country,” said GSM Outdoors CEO, Eddie Castro. “The incorporation of Gary Yamamoto Custom Baits into our family of brands comes at a perfect time for us to merge our manufacturing and distribution capabilities with new innovation and market opportunities into the recreational fishing segment, and we’re pleased to have Crispin Powley on board to lead the charge.” Welcome to the team, Crispin!

For any additional questions or inquiries, please email Or, if you’d like to check out the entire family of GSM brands, please visit We look forward to earning and keeping your business!

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!

GSM Outdoors:

Stealth Cam Walker’s Muddy Birchwood-Casey TekMat Boss Buck New Archery Products (NAP) Western Rivers Hawk Big Game Down & Out Blinds by Hawk HME Coyote Light Scent Slammer SME Bullseye Crossfire Holsters Cyclops Viking Solutions Hunters Specialties TRUGLO APEX Gear Johnny Stewart Cold Steel Ameristep Avian X Bloodsport Evolved Flextone Halo Optics Tenzing Wildgame Innovations Zink Gary Yamamoto Custom Baits