Glenwood, AL – Pursuit Channel, the leading network for hunting, fishing, shooting, and outdoor lifestyle programming, is proud to honor its enduring partnership with Careco, its largest content provider and a cornerstone of Pursuit’s success. For over 15 years, Careco has supplied more than 12,000 hours of high-quality hunting and fishing content, currently contributing over 116 half-hours of programming each week to Pursuit Channel and its digital platform, Pursuit UP, captivating millions of outdoor enthusiasts worldwide.

Careco TV, led by President Wade Middleton and Co-Owner Kevin Giesecke, has been instrumental in shaping Pursuit’s programming landscape. Iconic Careco-produced shows like Americana Outdoors presented by Garmin, Yamaha’s Whitetail Diaries, Bass Pro Shops Fisherman’s Handbook, and Cabela’s Deer Gear anchor Pursuit’s lineup, alongside turn-key productions and broadcast services for programs such as Federation Angler, Texas Team Trail, National Walleye Tour, and many others. Through Careco airtime sales representation, dozens of additional programs reach Pursuit’s platforms, enriching its diverse offerings.

“Our partnership with Careco is one of the most vital in our history,” said Rusty Faulk, CEO of Pursuit Media. “Wade Middleton and his team share our vision for delivering authentic, high-quality outdoor content. Their contribution of over 116 half-hours of programming each week across our platforms is unparalleled. We are extremely grateful for this long-standing partnership and for their unwavering commitment to our audience and industry.”

This collaboration has been a driving force behind Pursuit’s recent success, including a 25% year-over-year viewership increase in the first half of 2025, and reaching over 80 million viewers across all platforms. Pursuit Channel’s linear feed serves over 22 million homes via providers like DIRECTV, DISH Network, Comcast Xfinity, and Verizon Fios, while Pursuit UP engages 100+ million users on platforms like Roku, Samsung TV Plus, and Truth+. Careco’s content, spanning both linear and digital platforms, plays a pivotal role in this growth, offering advertisers and producers unmatched exposure to a dedicated outdoor audience.

“Pursuit’s platforms have been a key component to the overall distribution for Careco and our partners who hunt and fish and the platforms Pursuit provides are very important to our industry when it comes to reaching an engaging audience of avid sportsmen and women,” said Wade Middleton, President of Careco TV. “The flexibility and reach allow us to showcase our programming to a responsive audience of hunters, anglers, and outdoor enthusiasts. We’re proud to work with the team at Pursuit to showcase the outdoors and we look forward to continuing this partnership to drive innovation in outdoor media.”

Pursuit Channel invites fans to check their local listings to tune in to Careco’s programming weekly on Pursuit Channel or stream anytime on Pursuit UP at www.pursuituptv.com.

Pursuit Programs Available Include: Red Arrow, Ted Nugent Spirit of the Wild, Archer’s Choice, On the Road Outdoors, The High Road with Keith Warren, Americana Outdoors presented by Garmin, Cabela’s Deer Gear TV, Huntech Pro, Super Retriever Series, Live to Farm, Cabin Wars, Fur Life TV, Cal’s Hometown Revival, Bass Pro Shop’s Collegiate Series, Sportsman’s Adventures with Captain Rick Murphy, Innerloc’s Outthere, National Walleye Tour, Angler’s Channel Bass Wrap UP Show, Texas Team Trail, Skeeter Bass Champs, The Scott Martin Challenge, Bass Pro Shop’s Fisherman’s Handbook, King Kat Tournament Trail, Linder’s Angling Edge, Hank Parker Outdoor Magazine, Tails from the Bayou, Bad Outdoors, Fisherman’s Digest, Viral Outdoors, The Bearded Buck, For Love or Likes, Mark Peterson’s The Journey Within, Federation Angler, Hunting After Dark, Fisherman’s Digest, Jimmy Houston Outdoors, Trigger Time TV, McWhorter Rifles’ Precision Hunting TV, On The Hook, Hitmen, Wiebe Trapline Adventures, North American Trapper’s Set in the Past, The American Way, Hunting with HECS, Surviving Mann All Stars, Whitetail Militia, USOC Adventures, Dying Breed TV, Dream Makers, Fly Rod Chronicles, Man Vs. Elk, Deer & Wildlife Stories, Uncharted Waters with Peter Miller, George Poveromo, Destination Dive, Saltwater Underground, The Sun Run, The Fish Guys, Sportfishing TV, Operation Healing Heroes, Equestrian Life, Northwest Outdoorsman, Passport to Palm Beaches, Wild Palm Beaches, Parks of the Palm Beaches, Blair Wiggins Outdoors, Hooked on the Palm Beaches, Let's Take It Outside, Elite Redfish, Chasin The Sun, The Next Bite, Seasons on the Fly, and many more to be added throughout the year.

About Pursuit: Pursuit Channel is the industry leader in outdoor lifestyle programming, delivering hunting, fishing, shooting, and adventure content to over 22 million homes via linear TV and 100+ million users through its PursuitUP digital platform. Based in Glenwood, Alabama, Pursuit Media, LLC, is majority-owned by The Bordelon Group and remains dedicated to promoting the outdoors lifestyle and supporting the rights of enthusiasts nationwide.

Reach out today to learn how Pursuit can help your business! #wearepursuit

Contact: Pursuit Media TV, LLC – 334.544.0701 – media@pursuitchannel.com