Salt Lake City, Utah—Aaron Lucky, president of Easton Technical Products, announced today that Tyson Yates has been promoted to director of archery sales effective May 1, 2020. Lucky stated, “It is my pleasure to announce the new structure for the archery sales team. Tyson is very focused on providing excellent customer service and has a great track record in his tenure here at Easton.” Yates will be supported by Carri Garrett, as archery sales manager and Jeff Howard, as international sales manager. In addition, Easton is opening a new sales analyst position who will help with sales data analysis and administrative support.

A passionate outdoor sports enthusiast and an experienced archer, Tyson Yates came to Easton in 2017 as national accounts manager with a degree in accounting and MBA from Utah State University. He stated, “I am very excited for this new opportunity, I’ve enjoyed my time at Easton thus far and am energized and enthusiastic about where we are headed.” Prior joining the Easton team, he had worked for several years in sales management. He will oversee all Easton Technical Products’ archery inside sales staff, field reps, and the customer service team.