Thursday, November 18, 2021

Primary Arms Government Names Gregory Bruce as Central Region Territory Manager

HOUSTON, TEXAS – Primary Arms Government is proud to announce the hiring of Gregory Bruce as the Central Region Territory Manager.

With over 25 years of achievements and field experience, Gregory Bruce is a decorated combat Veteran of the U.S. Marine Corps and a former Police Sergeant of the Los Angeles Police Department. Through his 22-year military career, Gregory served as a Counterintelligence Special Agent, deploying in combat operations through Operations Desert Storm and Operation Iraqi Freedom. He supervised the creation and validation of counterterrorism strategy for command leadership and managed key intelligence sources in undercover operations.

In 1998, Gregory joined the Los Angeles Police Department, where he would be promoted to Police Sergeant in 2007. Throughout his 23-year career in Law Enforcement, Gregory acted as a crucial leader in LAPD functions, overseeing a team of over 60+ patrol officers and managing patrol operations for the entire division. During that time, he was also able to complete his Master of Organizational Leadership degree from Gonzaga University.

“I am proud to announce the hiring of Gregory Bruce as our new Government Division U.S. LE Territory Sales Manager for our Central Region,” says Özge Cumberland, Primary Arms’ Senior Vice President of Sales, Marketing, and Business Development. “We are excited to have Greg’s expertise on our team and look forward to the continued growth of our Government Division with his sales leadership.”

In this position, Gregory will oversee the Central Texas region as well as 16 other states throughout the central United States. If you are part of a Law Enforcement team and are looking for new products or support services, Primary Arms welcomes you to contact Gregory at

For more information about Primary Arms Government’s products and services, click here.

About Primary Arms Government
Our mission at Primary Arms Government is to ensure every officer has the tools and equipment they need to do their job as safely and as effectively as possible, so at the end of the shift, they all go home. With 13 years of manufacturing, retailing, and wholesaling experience, Primary Arms opened its Government division in 2019, supporting professionals with access to over 600 top brands across 150+ product categories. With a (1) business day quote response turnaround time, Primary Arms offers industry-leading service with no minimum order quantity. In addition, Primary Arms provides its partners a full suite of complimentary amenities, including Agency demo days and T&E opportunities, a complete trade-in program, technical product support, and more. Primary Arms Government is the exclusive distributor for the patented ACSS reticle, available in various configurations with Primary Arms Optics’ duty-proven products. Primary Arms Government is also one of Texas’s Authorized Glock Law Enforcement Distributors.

For more information on Primary Arms Government, visit the company website or contact:

Primary Arms Government Sales Team