Wednesday, July 13, 2022

Brett Basik Joins Pradco Outdoor Brands as Director of Mergers and Acquisitions

BIRMINGHAM, ALA. - July 13, 2022 - PRADCO Outdoor Brands announces the appointment of Brett Basik as Director of Mergers and Acquisitions. Basik will play a crucial role by leading PRADCO's efforts to acquire new brands and develop new partnerships.

“I am very excited for Brett to join PRADCO,” says Robert Schoenvogel, President, PRADCO Outdoor Brands. "He will accelerate our business development and acquisition-focused initiatives in this new role on our senior leadership team.”

With over ten years of experience, Basik brings a strong background in accounting, investment banking, and entrepreneurship to PRADCO. Basik received a Bachelor of Science in Business Administration in Accountancy from Auburn University and began his career at EY where he worked as a Senior Associate. He later earned his MBA from The University of Virginia's Darden School of Business and spent several years working as an investment banker. He also served in the Army Reserves for over eight years.

Basik is already engaging with multiple transactions currently in the company's pipeline, as well as seeking new opportunities, from early-stage growth investments to bolt-on acquisitions to entirely new platforms.

“PRADCO has an impressive history of successful growth through acquisition, coupled with a long-term investment mindset,” he explained. “My vision is to build upon this legacy and bring meaningful growth to PRADCO through the acquisition of like-minded businesses that want to continue to succeed with us for decades to come.”


PRADCO Outdoor Brands, a family-owned company and subsidiary of EBSCO Industries, focuses on working with high-quality, durable brands that resonate with outdoor enthusiasts of all types. PRADCO hunting brands include Moultrie, Moultrie Mobile, Summit Treestands, Code Blue and D/CODE, Knight & Hale, Whitetail Institute, and Texas Hunter. PRADCO Fishing produces and markets 20+ brands including Rebel, YUM, Booyah, War Eagle Custom Lures, Lindy and Bomber.


Hannah Kinderknecht Director of Marketing – Signature Game & Land Management I 205.995.4518