Wednesday, August 10, 2022

MidwayUSA Brings on X-Vision Optics

COLUMBIA, MO – MidwayUSA is pleased to announce X-Vision Optics as one of the latest additions to their Optics offering. The X-Vision Optics offering now available at MidwayUSA is comprised of a diverse lineup, including Thermal Rifle Scopes and Reflex Sights, Night Vision Rifle Scopes, Laser Rangefinding Binoculars and more.

“We are happy to add X-Vision Optics to our growing Optics category at MidwayUSA,” said Matt Frevert, Merchandising Manager – Optics. “Their diversified lineup of high-quality optics is exactly what our Customers ask for, and we are pleased to partner with a brand that shares our same values and passion for the outdoors.”

X-Vision Optics owners Chris and Rich manufacture and distribute sustainable, high-quality products in support of their goal to get Customers outside. They believe spending time outdoors creates opportunities to reconnect and focus on personal growth, self-development, continuous learning, and positive attitudes.

“We are thrilled to have our products available at MidwayUSA and couldn’t ask for a better partner to help establish our brand into a household name!” said Sawyer FollansbeeDelong, National Sales Manager for X-Vision Optics.

For MidwayUSA’s offering of X-Vision Optics, please visit

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity, and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (

MidwayUSA Public Relations