Friday, May 1, 2020

Outdoor Product Innovations Acquires Wicked Tree Gear

Elyria, OH - Outdoor Product Innovations made big noise during the country's COVID-19 shutdown making their second acquisition in 30 days with the purchase of Wicked Tree Gear, the leader in tree trimming equipment.

“We stated earlier this month when we acquired Big Dog Hunting that Outdoor Product Innovations will continue to acquire companies we trust and believe in... it’s been a key to our explosive growth. We’re holding true to that statement with this recent acquisition of Wicked Tree Gear,” says Dan Reaser, CEO of Outdoor Product Innovations. Wicked Tree Gear is an iconic brand in not just the hunting space but also hardware. They are known for being the toughest saws on earth.

When interviewed about why this most recent acquisition during uncertain times, Reaser went on to say “Life goes on! In my 40 years of doing business, I have learned if you use diligence and insight to make aggressive moves when others are pulling back and retracting, it opens up opportunity. Take the time to listen to your customer’s needs and focus on that rather than just profit margins and well, the latter takes care of itself. We have always listened to our customers, focused on our retail partners and made moves that would allow us to better serve the retailers needs and continue to support them even after the sale. That really is what makes us different. We build strong relationships with our customers and our retail partners. Quality products at reasonable cost to the customer and marketing support, on-time delivery with solid margins for our retailers. It’s a simple concept. As for the future? OPI is just getting started. It is time for the family ran business to go head to head and take the lead against the influx of private equity groups who allow board rooms and shareholders to make decisions. The customers and retail partners should be the ones we listen to.”

About Wicked Tree Gear

Wicked Tree Gear makers of the longest lasting, fastest cutting and all-around toughest tree trimming equipment you have ever used. Their products have been engineered to the strictest of quality standards, and feature cutting edge designs you won’t find anywhere else. Simple by design, but extremely effective in performance. You can find Wicked Tree Gear in almost every major retailer including Lowes, Home Depot, Cabelas, Bass Pro, Academy, Dicks and Field and Steam.

About Outdoor Product Innovations

Outdoor Product Innovations owns other companies such as the industry leading Rhino Blind brands, LiDCAM+ Action Camera, Outpost Feeders, Leg Cuff, Capsule Game Feeders and Big Dog Hunting. Outdoor Product Innovations continues to be aggressive in all markets they enter, with many new ventures in the works to be announced late fall to early January. Outdoor Product Innovations has continued to dominate each product category with strong retail dealer support and is aggressively looking to add additional hub and fixed blind brands, automated feeder brands, hunting accessories and treestand brands to their existing powerful lineup. To learn more, visit https://opioutdoors.com