Oroville, CA - Reloading industry leader RCBS is pleased to welcome Chris Rodgers as Digital & Ecommerce Senior Manager, effective immediately.

Rodgers has assumed responsibility for the digital and ecommerce strategy for RCBS. In this role, Rodgers will oversee the Direct-to-Consumer (DTC) website sales operations, channel strategy, website updates, and all aspects of digital marketing. Additionally, Rodgers will manage the Amazon business for RCBS and will assist as needed with other Hodgdon Powder Company brands.

Rodgers joins RCBS from Vista Outdoor. At Vista Outdoor, he held various roles in ecommerce sales, trade marketing and DTC. Prior to Vista Outdoor, Rodgers worked at VML, a global digital marketing agency where he honed his skills in digital strategy and marketing.

“With the addition of RCBS, we needed a digital marketing professional who could seamlessly integrate our brands into the digital marketplace,” said Aaron Oelger, Hodgdon Vice President of Marketing & Corporate Strategy. “Chris’ extensive experience in digital marketing, coupled with his deep understanding of the reloading and shooting industry, makes him the ideal candidate. We are thrilled to have him on board to lead our digital initiatives.”

“I am excited to join RCBS, a company I have long admired,” said Rodgers. “My passion for shooting and reloading, combined with my experience in digital marketing and ecommerce, aligns perfectly with the company’s mission. I look forward to driving digital innovation and growth for both RCBS and Hodgdon.”

Rodgers will office out of Hodgdon Powder Company’s Shawnee, KS office but will regularly have a presence in the RCBS brand’s historic Oroville, CA manufacturing facility.

About RCBS

RCBS has dedicated itself to the craft of reloading ammunition since its founding in 1943. Starting with one simple bullet swaging die, the company has grown into the industry’s leading reloading equipment manufacturer, with RCBS tools a mainstay on the bench of every handloader. RCBS’s state-of-the-art products are backed by the company’s leading reputation, longstanding quality and customer service guarantee. A brand of Hodgdon Powder Company, RCBS manufactures premium reloading tools in Oroville, California. For more information, visit www.rcbs.com.