SHOT Show® Industry Day at the Range, the annual event held the day before SHOT Show®, has opened registration for new exhibitors for its 21st annual event on January 19, 2026. Hosted at the Boulder Rifle and Pistol Club in Boulder City, Nevada, the event continues to be the ultimate platform for industry professionals, media and buyers to preview cutting-edge products before they officially launch.

Industry Day is where brands generate early excitement, create content alongside top media, influencers and ambassadors, and build visibility that carries into SHOT Show week and beyond. The morning session is dedicated to media, influencers and ambassadors. Beginning at noon, the event opens its doors to invited attendees from the shooting, hunting, and outdoor industry, as well as commercial buyers and sellers of military, law enforcement, and tactical products. This expansion also includes guests of exhibiting SHOT Show companies, creating broader opportunities for meaningful engagement and networking.

"Industry Day is a great opportunity for media, ambassadors and influencers to create content,” said Kelsey Puryear, Industry Day at the Range manager. “It also gives exhibitors the rare chance to put their products in the hands of the media and content creators who influence the industry, while also connecting directly with buyers and key decision-makers before SHOT Show begins.”

With the National Shooting Sports Foundation continuing as title sponsor through 2028, Industry Day remains the only official range event associated with SHOT Show. New exhibitors are encouraged to secure their space promptly as availability is limited. The 2026 Industry Day at the Range will once again be held the day preceding SHOT Show at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 19, 2026.

The morning session remains reserved for qualified media and content creators. All attendees must be registered for SHOT Show and vetted through NSSF’s system.

New exhibitors can register now to secure their space. Sponsorship opportunities are also available. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.

Media Contact: Kelsey Puryear, Industry Day at the Range Manager

Email: Kelsey@shotshowrangeday.com

About Industry Day at the Range

Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.

As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.