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KNOXVILLE, Tenn. –– SDS Arms is pleased to announce the promotion of Neil Sanders to Vice President of Sales and Marketing. With over two decades of industry experience, Sanders offers a strong understanding of market trends and consumer demand with a proven track record of driving growth. This key promotion reflects SDS Arms’ commitment to continued growth, strengthening the connection between its sales and marketing efforts.
Having joined the SDS Arms team as Director of Marketing in 2022, Sanders was promoted to Vice President of Marketing in 2024. Prior to joining SDS Arms, he held various leadership roles across the outdoor industry, including Territory Sales Manager at Outdoor Outfitters Group, Director of Sales and Marketing at SIXSITE Gear and Vice President of Sales and Marketing at
Traditions Firearms. His experience spans multiple areas of the outdoor industry, making him highly skilled in building brand presence in competitive markets. With a strong background across both sales and marketing roles, particularly within the outdoor and shooting markets, Sanders brings a valuable perspective that will help drive continued growth for SDS Arms.
“Neil brings a unique combination of marketing expertise and sales experience that makes him exceptionally well-suited to lead both departments,” said SDS Arms’ CEO Chris DiCenso. “By uniting these functions under his leadership, we are strengthening our ability to drive growth, deliver value and better serve our customers.”
As Vice President of Sales and Marketing, Sanders will focus on increasing brand exposure and maximizing sales opportunities. Leading the marketing team, he will play a crucial role in the development and implementation of marketing strategies. Sanders will also assist in new product development, as well as manage the websites and social media for SDS Arms’ brands. Aligning the efforts of the sales and marketing departments, Sanders’ leadership will further strengthen collaboration and drive consumer confidence in the quality and innovation of SDS Arms’ products.
To learn more and see all the firearm brands and products available from SDS Arms, please visit the SDS Arms website or find SDS Arms on Instagram or Facebook.
About SDS Arms
SDS Arms is a U.S.-based importer and manufacturer dedicated to delivering high-quality firearms and accessories at exceptional value. As a premier provider of quality firearms and accessories, the company’s diverse portfolio includes leading brands such as Tisas USA, Tokarev USA, Military Armament Corp, Spandau Arms and Inglis, offering everything from tactical platforms to modern sporting firearms and a growing line of hunting guns. Committed to innovation, reliability and accessibility, SDS Arms works closely with its partners to bring forward-thinking products to market while serving the needs of both dealers and consumers. Offering a wide range of firearms that meet the diverse needs of every shooter, SDS Arms is committed to providing customers with clearly recognized value.
Media Contact: Anne Stuart Cox
The Murray Road Agency