Thursday, March 13, 2025

Pursuit Channel Celebrates Significant Viewership Growth in 2025

Pursuit Channel, America’s premier network for hunting, fishing, shooting, and outdoor lifestyle programming, is thrilled to announce continued growth in viewership as it continues to dominate the outdoor television category in 2025. With a dynamic and growing mix of high-definition broadcasts, plus significant additions of top-tier popular content, Pursuit Channel has solidified its position as the go-to destination for outdoor enthusiasts nationwide.

Recent data reveals that Pursuit Channel has achieved a year-over-year viewership increase of 41%, driven by expanded distribution, engaging new programming, and a loyal audience tuning in across multiple platforms. This growth stems from the network’s impressive reach over the years, plus the millions of new homes added over the last 18 months. Pursuit Channel leads the industry in total universe delivery with access to more than 22 million homes via linear TV providers like DIRECTV, DISH Network, and Comcast Xfinity. When combining this impressive growth on the linear side, to all views from Pursuit streaming platforms and devices with Pursuit UP, the company reached a total viewership of 16.1 million viewers in just the month of January.

“We’re seeing unprecedented enthusiasm from viewers and industry partners alike,” said Rusty Faulk, CEO of Pursuit Channel. “This growth is a testament to our commitment to delivering world-class outdoor content that resonates with our audience—whether they’re watching from their living rooms or streaming on the go. Our producers, sponsors, and distributors have been instrumental in making Pursuit the category leader it is today.”

“Pursuit isn’t just a network; it’s a community,” said Majority Owner of Pursuit Media, Rock Bordelon. “Our viewers trust us to deliver authentic, high-quality programming that celebrates the outdoor lifestyle. As we head into the rest of 2025 and into 2026, we are more committed than ever to expanding our reach, expanding and improving our lineup of programming, and inspiring the next generation of outdoor enthusiasts.”

Looking ahead, Pursuit plans to roll out new content and enhance its digital offerings, further cementing its status as the industry leader in outdoor entertainment. With robust spring and summer lineups already in the works for Pursuit Channel and Pursuit UP, the company anticipates continued growth and deeper engagement with its passionate fan base.

Pursuit Programs Available Include: Bass Pro Shop’s Collegiate Series, Sportsman’s Adventures with Captain Rick Murphy, National Walleye Tour, Angler’s Channel Bass Wrap UP Show, Texas Team Trail, Skeeter Bass Champs, The Scott Martin Challenge, Bass Pro Shop’s Fisherman’s Handbook, Ted Nugent’s Spirit of the Wild, King Kat Tournament Trail, Linder’s Angling Edge, Hank Parker Outdoor Magazine, Archer’s Choice, Red Arrow TV, The High Road with Keith Warren, Americana Outdoors presented by Garmin, Tails from the Bayou, Bad Outdoors, Fisherman’s Digest, Viral Outdoors, The Bearded Buck, For Love or Likes, Mark Peterson’s The Journey Within, Federation Angler, Josh White Outdoor Adventures, Hunting After Dark, Fisherman’s Digest, Jimmy Houston Outdoors, Texas Outdoor Lifestyles, Trigger Time TV, McWhorter Rifles’ Precision Hunting TV, On The Hook, Hitmen, Wiebe Trapline Adventures, Gunwerks Long Range Pursuit, North American Trapper, The American Way, Hunting with HECS, Surviving Mann, On the Road, Texas Outdoor Lifestyles, Whitetail Militia, USOC Adventures, Dying Breed TV, Dream Makers, Fly Rod Chronicles, Man Vs. Elk, Deer & Wildlife Stories, A Legacy with Laramy “Sasquatch” Miller, Uncharted Waters with Peter Miller, George Poveromo, Destination Dive, Saltwater Underground, The Sun Run, The Fish Guys, Sportfishing TV, Operation Healing Heroes, Equestrian Life, Northwest Outdoorsman, Passport to Palm Beaches, Wild Palm Beaches, Parks of the Palm Beaches, Hooked on the Palm Beaches, Let's Take It Outside, Elite Redfish, Chasin The Sun, The Next Bite, Seasons on the Fly, and many more to be added throughout the year.

About Pursuit: Pursuit Channel is the industry leader in outdoor lifestyle programming, delivering hunting, fishing, shooting, and adventure content to over 26 million homes via linear TV and 100+ million users through its PursuitUP digital platform. Based in Glenwood, Alabama, Pursuit Media, LLC, is majority-owned by The Bordelon Group and remains dedicated to promoting the outdoors lifestyle and supporting the rights of enthusiasts nationwide.

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Contact: Pursuit Media TV, LLC – 334.544.0701 – media@pursuitchannel.com