Realtree, the trendsetter in camouflage design and the outdoor lifestyle, is set to unveil its all-new, groundbreaking APX pattern at the 2024 SHOT Show in Las Vegas, January 23 – 26. This launch is not just a milestone for Realtree, but a pivotal moment for its key licensees and retail partners, poised to drive significant business growth and market presence.

APX: Where Abstract Meets Reality

The APX pattern represents the highpoint of camouflage development, offering a perfect blend of shelf appeal and functional effectiveness that hunters demand. This balance of aesthetics and performance is expected to set a new benchmark in the industry, drawing attention from retailers and consumers alike.

A Dynamic and Engaging Booth Experience

The Realtree booth (No. 10527) is designed to be a vibrant showcase of the APX pattern with entertainment and elements featuring:

Enhanced Business Opportunities: The introduction of the APX pattern is set to boost sales and visibility for Realtree’s licensees and retail partners. By showcasing the APX pattern's unique qualities and unrivaled effectiveness, the booth serves as a platform for retailers and licensees to explore new business prospects and strategic collaborations.

Blackjack for a Cause: A unique blend of entertainment and charity, Realtree will have a custom blackjack table in the booth and encourages attendees to play and donate their "winnings" to veteran wellness and conservation groups, emphasizing Realtree’s commitment to the military community and outdoor conservation. 2024 organizations that will be supported include Team Red, White, and Blue, Warriors Afield, Gold Star Youth Outdoors, Operation Hat Trick, the Boot Campaign, California Waterfowl, Whitetails Unlimited, Rocky Mountain Elk Foundation, and Turkeys for Tomorrow.

Interactive Displays and Meetings: Large digital monitors will demonstrate the APX pattern, along with other Realtree camo patterns, “in action”, surrounded by an array of products and apparel. Scheduled meetings in the conference rooms offer a prime opportunity for in-depth discussions about the potential of the APX pattern in the market and across an assortment of merchandise, firearms, gear, and apparel.

Magic and Mindreading: A local mentalist and magician will entertain visitors with magic tricks and mindreading, adding an element of amazement and entertainment to the booth experience to pair with the all-new APX pattern.

Exclusive Merchandise: On-site production of custom APX merchandise including t-shirts, decks of playing cards, poker chips, tote bags, and hats will provide visitors with unique memorabilia and to mark APX’s official unveiling and the 2024 SHOT SHOW Experience.

"We're excited to launch the APX pattern, a game-changer for the camouflage industry,” said Bill Jordan, Realtree’s Founder & CEO. “We believe it will not only delight hunters with its effectiveness but also drive business for our partners with its unmatched shelf appeal. We invite everyone to come and see this innovative pattern in person."

The 2024 SHOT Show is set to be a landmark event for outdoor enthusiasts and industry stakeholders. Realtree encourages visitors to experience the innovation and business potential that APX offers. Visit booth 10527. To receive an official, daily schedule for the Realtree booth, take advantage of Realtree’s on site editorial coverage, or have new Realtree products covered on site, please reach out to your account manager, or email us at licensing@realtree.com.