Tuesday, September 9, 2025

Primary Arms Promotes Nate Malone to Merchandising Manager

Primary Arms is proud to announce the promotion of Nate Malone to Merchandising Manager. Nate’s journey with Primary Arms began in 2017 when he joined the Customer Service team. By 2018, he had transitioned into the role of Parts Buyer, where he was instrumental in building and expanding the parts assortment. In 2021, he took over the optics categories, and most recently, he has been leading the Precision Defense and Expo Arms brands.

In his new role as Merchandising Manager, Nate will oversee key product categories and brand initiatives across PrimaryArms.com, helping strengthen the company’s leadership in the firearms and tactical gear market. His deep product knowledge, strong vendor relationships, and proven track record of growth will be vital in shaping the merchandising strategy going forward.

“Nate has shown tremendous growth and leadership during his time at Primary Arms,” said Matt Okun, Director of Merchandising at Primary Arms. “From his start in customer service to now, Nate has consistently demonstrated an ability to deliver results and build value for our customers. We’re excited to see him take this next step and continue driving the success of our merchandising team.”

For other news and announcements, follow Primary Arms Online on social media, including Instagram, Facebook, and Twitter.

About Primary Arms Online

Founded in 2008, Primary Arms Online is dedicated to providing the best shopping experience for everything firearms. With over 30,000 products across hundreds of the best brands, Primary Arms Online carries a complete selection of rifles, handguns, tools, shooting gear, ammunition, and more. Each order comes with a commitment to superior service backed by fast shipping and a world-class support team.

For more information on Primary Arms Online, visit the company website at www.primaryarms.com or contact:

Brandon Motter

Senior Manager of Editorial & Community

bmotter@primaryarms.com