Brook Hopper Named Director of Marketing, Jeff Pratt Joins as Director of Sales

Katadyn Group, a global leader in sustainable hydration, nutrition, and cooking solutions, has strengthened its North American leadership team with the addition of Brook Hopper as Director of Marketing for North America and Jeff Pratt as Director of Sales for North America. These appointments reflect Katadyn’s commitment to expanding its market presence and strengthening relationships with consumers and retail partners.

Hopper brings over 20 years of experience in global marketing, brand development, and consumer engagement across the outdoor, cycling, and footwear industries. She will lead marketing initiatives to enhance brand awareness, build deeper consumer connections, and drive strategic growth across the Katadyn Group’s portfolio.

“I am honored to join the Katadyn Group, a company whose products I’ve used and trusted during my own adventures,” Hopper said. “The Katadyn Group’s commitment to quality and innovation has always impressed me, and its products play a key role in making outdoor experiences safer and more enjoyable. I’m excited to work closely with the brands, engage with consumers, and drive impactful marketing strategies.”

Pratt brings more than 15 years of experience in sales leadership, having successfully led teams and developed go-to-market strategies for brands like Black Diamond Equipment, Grundéns, and Arcade Belts. His expertise in retail partnerships and revenue growth will be crucial to Katadyn’s continued expansion in North America.

“Katadyn’s focus on quality and innovation has positioned the brand as a trusted leader in the industry,” Pratt said. “I’m excited to collaborate with this team to strengthen retail partnerships and drive sustainable growth across North America.”

Chris Voxland, President of Katadyn North America, noted the significant impact these new hires will have on the brand’s presence and strategic initiatives.

“Brook’s expertise in brand strategy and purpose-driven marketing will be instrumental in expanding Katadyn Group’s presence,” Voxland said. “Her leadership will help us engage more meaningfully with consumers and highlight the unique value of our brands.”

Andy Welling, Vice President of Sales for Katadyn North America, emphasized how Pratt’s leadership will drive the sales strategy.

“Jeff’s leadership will play a pivotal role in shaping Katadyn’s sales strategy and driving our continued success,” Welling said. “His deep understanding of the market and proven track record in sales will be instrumental in strengthening our position and accelerating growth across North America.”

These leadership additions reinforce Katadyn’s ongoing investment in its North American business, ensuring continued innovation in hydration, nutrition, and cooking solutions for adventurers, first responders, and humanitarian efforts worldwide.

About Katadyn Group

Katadyn Group is a global leader in sustainable hydration, nutrition, and cooking solutions, dedicated to sustaining life no matter where. Serving the outdoor, marine, tactical, disaster readiness, and humanitarian industries, its trusted brands—Katadyn, Trek’n Eat, AlpineAire Foods, Optimus, and Spectra Watermakers—provide innovative water filtration systems, freeze-dried meals, and portable cooking gear. Headquartered in Switzerland, with manufacturing facilities in Europe and the U.S., Katadyn Group employs more than 220 people worldwide.

For more information, visit katadyngroup.com.

Press Contact

Brook Hopper
Director of Marketing, North America
brook.h@katadyn.com | 805-340-5034