|
Leading the way in integrated POS, eCommerce and digital engagement- from range apps to industry partnerships that redefine the dealer experience.
Celerant Technology, a leader in retail commerce solutions for the firearms industry, celebrates 26 years of helping firearm dealers streamline operations, increase sales, and stay compliant. Built on innovation and partnership, Celerant continues to raise the bar- connecting dealers, distributors, and manufacturers through one powerful, unified platform.
Following the acquisition of UK-based Saledock, Celerant now operates across six countries with a unified technology and support infrastructure, setting the stage for the company’s next era of global growth and product innovation. New advancements, ranging from geo-fencing and mobile marketing to a complete system refactoring, continue to position Celerant as the most advanced and trusted retail platform in the shooting-sports industry.
“For 26 years, our focus has been on helping firearm dealers grow stronger businesses through connected technology,” said Ian Goldman, President & CEO of Celerant. “We’re bridging online and in-store sales, compliance, and marketing- bringing every part of the dealer’s business together in one ecosystem. From geo-fenced mobile apps that drive foot traffic into the store to digital marketing tools dealers can manage from their phone, we’re helping dealers sell smarter, engage better, and compete stronger.”
Celerant’s newly launched Customer Engagement Suite expands digital marketing beyond traditional email. The all-in-one marketing hub, which connects SMS, live chat, social media, and review management, all accessible through a new mobile marketing app, allows dealers to market and engage customers from anywhere. Combined with Celerant’s mobile shopping and range apps, dealers can promote classes, lane reservations, events, or new inventory the moment customers are nearby, thanks to built-in geo-fencing.
What sets Celerant apart is its deep partnership ecosystem. The company collaborates with leading manufacturers and distributors, including Sig Sauer, RSR Group, Sports South, Lipsey’s, Davidson’s, GunBroker, FastBound, 4473 Cloud, and more, to push boundaries and co-develop new features that shape the future of firearms retail. These integrations enable dealers to connect with distributor catalogs, automate replenishment, drop-ship firearms, manage ATF compliance, and leverage marketplace data to determine what to sell and at what price, giving them a distinct competitive edge.
“No one connects the firearms industry like Celerant,” said Michele Salerno, CGO of Celerant. “By working directly with our partners, we’re bringing innovation to market faster- helping dealers adapt to changing regulations, consumer behavior, and digital sales channels. As we move toward 2026, we’re merging our U.S. and U.K. technologies into one next-generation global platform designed to help dealers operate smarter and grow stronger for decades to come.”
Celerant offers two retail commerce platforms tailored for firearm dealers:
To learn more about Celerant’s retail software for the firearms industry, visit www.celerant.com/firearms.
About Celerant Technology
Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA, and NASGW, Celerant offers point of sale, eCommerce, distributor integrations, A&D/e-4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/sportsman/.