|
For over 198 years, ELEY has been at the forefront of innovation in rimfire ammunition. This October, ELEY is relaunching its online Lot Analyser tool, bringing shooters an exclusive way to explore the ballistic performance of their ammunition like never before.
By entering the lot number found on the end of their ELEY ammunition box, users can instantly access detailed data from the manufacturing and testing process. This includes:
The Lot Analyser is available for ELEY’s premium product lines, including Tenex, Match, Team, Tenex Pistol, Tenex Rapid Fire Pistol, Tenex Biathlon, SABP, and the new Ultra ELR.
The relaunched platform will be hosted on eleyxshot.com and requires user registration, giving competitive shooters, coaches, and serious enthusiasts a unique insight into performance while also opening the door to a tailored ELEY experience.
Driving Education and Performance
The Lot Analyser is more than just a data tool; it’s part of ELEY’s commitment to helping shooters achieve their best.
“Shooters are always looking for that competitive edge,” said ELEY Director Michael Atkinson. “With the Lot Analyser, we are giving them access to factory data that was previously unavailable outside of our test facilities. It’s about transparency, confidence, and education.”
With batch sizes produced in small quantities, ELEY encourages shooters to use the Lot Analyser as a starting point in their performance journey. If a desired lot is no longer available, shooters can explore additional opportunities through the ELEY Test Range, educational content on the ELEY VIP App, or by connecting with their local retailer through the ELEY Store Finder.
Availability
The new Lot Analyser will officially launch in October 2025 at www.eleyxshot.com. Registration is required, and access is free for all shooters who use ELEY’s premium product lines.
Websites:
www.killoughshootingsports.com
Social:
Facebook – https://www.facebook.com/ELEYAmmunition
Facebook Group - https://www.facebook.com/groups/eleyprecisionclub
Instagram – https://www.instagram.com/eley_ltd
LinkedIn - https://www.linkedin.com/company/eleyammunition
Hashtags - #teamELEY #xshot #tenex #choiceofchampions
For further press information, please contact:
Michael Atkinson
Sales & Marketing Director
Tel. +44 (0)121 313 4528
Cell. +44 (0) 7540 729731