Grinnell, Iowa — 2nd Adventure Group, parent company to Brownells, Crow Wholesale, and AR15.com, has appointed Rob Bradley as Vice President of Finance, advancing the enterprise’s financial strategy amid continued growth across manufacturing, distribution, international, and e-commerce operations.

Bradley brings nearly three decades of financial leadership to the role. He spent 28 years with Pella Corporation, where he helped guide the company through major expansion and operational transformation. His background also includes public accounting experience with KPMG and earlier service in the United States Air Force, providing a disciplined foundation for his analytical and leadership approach.

At 2nd Adventure Group, Bradley oversees consolidated reporting, forecasting, strategic planning, and treasury operations across all business units. He is responsible for aligning financial discipline with the company’s long-term strategy, ensuring sustainable growth and operational resilience across domestic and global markets.

“Rob’s combination of big-business expertise and Midwest practicality is exactly what we need as we scale,” said Pete Brownell, Chief Executive Officer of 2nd Adventure Group. “As our companies expand their worldwide reach in manufacturing, distribution, and social-media engagement, Rob’s experience turning complex financial data into clear business direction will help guide our next phase of growth.”

Bradley earned a B.A. in Accounting from the University of Northern Iowa and has completed executive leadership programs at Northwestern University’s Kellogg School of Management and Columbia Business School.

About 2nd Adventure Group

2nd Adventure Group is a privately held enterprise based in Grinnell, Iowa, with operations that reach customers across the United States and around the world. The company manages a family of businesses that support builders, sportsmen, law enforcement, and defense professionals through manufacturing, e-commerce, and global distribution. Its portfolio includes Brownells, a leading source for gunsmithing tools, firearm parts, and accessories; Crow Wholesale, a growing wholesale and logistics provider; and AR15.com, the world’s largest online community for firearm enthusiasts and industry professionals. Together these businesses combine trusted brands, international logistics, and digital engagement to deliver products, expertise, and community to those who build, protect, and serve