Tuesday, January 19, 2021

GSM Announces Acquisition of TRUGLO

Irving, TX – GSM Outdoors, a multi-brand manufacturer and technology innovator of hunting and shooting products, is thrilled to announce their most recent acquisition of TRUGLO! For over 25 years, TRUGLO has been dedicated to providing their customers with a broad range of accessory items for archery, crossbow, and firearms.

Founded by competitive archer and hunter Paul LoRocco in 1993, TRUGLO invented the first multicolor fiber optic archery pin sight. Built on the slogan “When Brightness Counts," TRUGLO has been the leader in quality and innovation within archery sights ever since.

“The LoRocco family has done a tremendous job pioneering the way in fiber optic and tritium sights while building a diverse product base for their customers in both the firearms and archery industries” states GSM CEO, Eddie Castro. “It is such an honor to continue the legacy they’ve built by adding such an iconic brand as TRUGLO to our portfolio of premium outdoor products”.

Assembled in the USA, TRUGLO also manufacturers the only patented, fully encapsulated tritium sight on the firearm market. Glowing bright both day and night, the TFX® sights are always ready. TFX takes their award-winning Tritium + Fiber-Optic technology even further with all the features customers require: compact snag-free design, longer sight radius, and an amazingly durable construction built to handle just about anything.

“Timing really couldn’t be better,” said GSM Senior Vice President of Sales & Marketing, Ben Smith. “We have a resurgence of avid outdoorsman and firearm owners spending additional time in the field or on the range and an unprecedented amount of new firearm owners entering the market. TRUGLO’s broad line of premium products really complements what GSM already has to offer, allowing us to continue to strengthen our relationships with our retailers, while simultaneously allowing the customer a better shopping experience”.

Click HERE to learn more about the entire line of TRUGLO products!

To become a dealer or have a GSM sales rep contact you, please call (877) 269-8490. Check out all of the brands in GSM’s portfolio by visiting http://www.gsmoutdoors.com.

About GSM Outdoors
For over 20 years, the GSM Outdoors family has been devoted to bringing the greatest innovative consumer products to market through some of the most well-respected brands in the outdoor industry! They have grown rapidly to cover a wide variety of outdoor products that meet all of your hunting, shooting and outdoor needs. Their extensive brand portfolio includes Stealth Cam scouting cameras, Walker’s hearing protection & enhancement, Muddy blinds & tree stands, Birchwood-Casey and TekMat gun care products and targets, Cold Steel knives & cutlery, Boss Buck & American Hunter feeders, New Archery Products (NAP)broadheads & ground blinds, Western Rivers game calls, Hawk & Big Game treestands, Down & Out Blinds by Hawk, HME hunting accessories (Coyote Light & Scent Slammer), SME shooting accessories (Bullseye), GPS Tactical Bags, Crossfire Holsters, Cyclops light accessories, Viking Solutions,Hunters Specialties (Buck Bomb, Scent-A-Way, Johnny Stewart) and Skull Hooker.

Get the most out of your outdoor experience with GSM Outdoors!