Wednesday, July 15, 2020

Kelly Brand Management Announces New Client Contract with Duracell

>>Partnership Expands KBM’s Sporting Goods / Alternate Channel Divisions

Atlanta, GA – – Kelly Brand Management (KBM), a sales, marketing, and business management consultancy, announced today it has been selected as the sales agency of choice for Duracell, the world’s leading personal power tech brand.

“Duracell is a truly iconic brand that we are honored to have been selected to represent,” said Joel Bell, president, Kelly Brand Management. “We are excited to utilize our team’s cross-channel representation and advanced analytics program, KBMetrics, to further extend Duracell’s brand.”

Led by John Mancini, vice president of alternate channels, and Josh Dutton, vice president of sporting goods, KBM has a long track record of results in these categories.

“Consistently meeting our clients’ sales and profitability goals is how we are measured in our industry. Our value comes from the strong relationships we maintain with both clients and retailers. We are a true extension of our clients’ brands and consistently work to meet or exceed performance goals set by both,” said Mancini.

This degree of attention and care is one of the many reasons Duracell chose to work with KBM.

“Duracell is partnering with KBM to manage and grow our business in the Sporting Goods & Alternate Channel segments. A priority of ours is delivering better category results, and we know that partnering with KBM will give us improved sales support and better category data and analysis to expand distribution. This supports our ongoing effort to improve service levels to all Duracell customers,” said Bryan Wade, Director of Sales, Duracell Alternate Segment.

For more information about Kelly Brand Management, visit

About Kelly Brand Management
A division of Kelly Products

Kelly Brand Management (KBM) is a sales, marketing, and business management consultancy delivering strategic sales channel management and e-commerce solutions. With a unique perspective and powerful range of brand development and comprehensive agency access to distribution, brick and mortar, buy group, dealer and e-commerce channels, KBM offers an “evolutionally better method” helping customers win. For more information, visit

About Duracell

Started in the 1920’s, the Duracell brand and company was recently acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) and has grown to be the leader in the single-use battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Our recharging technology allows consumers to live life without limits. Berkshire Hathaway Inc. is a $210B holding company owning subsidiaries that engage in diverse business activities. Visit for more information; follow us on and like us on


Contact: Laura Rotroff, Marketing Director, Kelly Products, 770-356-4723