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Reno, NV PARD Optics is pleased to announce Dark Night Outdoors as their 2023 Dealer of the year.
Founded in 2021, Dark Night Outdoors has established themselves as an exceptional Thermal & Night Vision dealer in the optics industry. Consumers have come to trust Dark Night Outdoors to provide them with attention, knowledgeable advice, a customer service focused attitude and commitment to high quality products.
“In a very short amount of time, Dark Night Outdoors has established themselves as a MAJOR PARD dealer in the Thermal and Night Vision world. We are excited to announce James Hoffman (owner) and Dark Night Outdoors as our 2023 Dealer of the Year. From the very first time I spoke to James, it was obvious that he was passionate about quality, value and performance for his customers. Partnering with him was one of the best strategic decisions PARD made in 2023. James has an in-depth understanding of how quality products should perform, and he communicates that to his customers every day. The margins PARD offers, the performance Dark Night Outdoors demands, and the value consumers expect, were three things that concreted our partnership of growth in 2023. I want to personally thank James for challenging us to be the best partner we could be in helping him achieve the top PARD Dealer sales award in 2023,” said Derick Cole, VP of Sales for PARD USA. “With all of our new product introductions for 2024, we anticipate another exceptional year with Dark Night Outdoors and strengthening our partnership with one of the leading optics dealers in the country.” https://darknightoutdoors.com/
Founded in 2017, PARD Optics is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD entered the US shooting sports marketplace in the digital Thermal and Night Vision category after many years of strong growth in Europe.
Optimax Technology LLC. (“PARD Optics”) is introducing new standards for profitability, quality, features, and value, to help deliver reliable and affordable digital optics to the market. PARD Optic’s USA sales office is based in Reno, NV.
Contact sales.support@optimaxtechnologyllc.com to learn how to become a retail partner, or you can stop by SHOT booth #40756 to view PARD products firsthand and to learn more.