Monday, March 15, 2021

Smith & Wesson Recognizes Top Retailers as Ambassador Dealers

Smith & Wesson recognizes thirty-two retailers as Ambassador Dealers for 2020

SPRINGFIELD, Mass. – Smith & Wesson is pleased to announce that thirty-two of its top retailers across the nation have been recognized as Ambassador Dealers for their outstanding performance in 2020. The Smith & Wesson Ambassador Dealer program recognizes retailers who serve as strong advocates for the Smith & Wesson family of brands and who continually support the company in selling and promoting its brands and products.

Sue Cupero, Vice President of Sales said, “Our Ambassador Dealers have gone above and beyond to support our brands, and we’re thankful for their dedication and overwhelming support this past year. We truly value the time and investment that each of our Ambassador Dealers have made to support Smith & Wesson, and we hope to continue to develop these relationships for years to come.”

To be selected as a Smith & Wesson Ambassador Dealer, retailers were required to meet a specific selection criteria that consisted of outstanding sales performance, retailer training, custom marketing strategies, and more. As recognition, Smith & Wesson presented its Ambassador Dealers with an awards package, logoed apparel, as well as a recognition badge on Smith & Wesson’s Dealer Locator. New retailers will be selected annually.

To view the list of 2020 Smith & Wesson Ambassador Dealers, click here.

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About Smith & Wesson Brands, Inc.

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality handgun, long gun, and suppressor products to the global consumer and professional markets under the iconic Smith & Wesson®, M&P®, Thompson/Center Arms™, and Gemtech® brands. The company also provides manufacturing services including forging, machining, and precision plastic injection molding services. For more information call (844) 363-5386 or visit smith-wesson.com.

Contact:
Matt Spafford, Smith & Wesson Brands, Inc.

1-844-772-5159

media@smith-wesson.com