FFL dealers can access all the products available on EZGUN™ by Camfour, auto order, and offer available inventory on eCommerce and in store kiosks

Staten Island, NY – Leading firearm retail software provider, Celerant Technology, today announces a partnership with shooting sports giant, Camfour, Inc. The partnership unites Camfour’s EZGUN ordering system and product data feeds with Celerant’s innovative retail technology, enabling dealers to streamline replenishment, and keep their eCommerce website and in store kiosks updated with the latest products.

“Camfour is excited to partner with Celerant to make it easier for our dealers to purchase and integrate their supply chains with us,” stated Christopher DiCenso, President of Camfour, Inc. “We know there are already many of our dealers using the Celerant platform, and with this integration, we can help streamline and automate the ordering process for our shared dealers and many new dealers to come.”

EZGUN by Camfour is an online ordering system for independent firearm retailers, offering an extensive product line of firearms, hunting and shooting supplies from top manufacturers, including Bushnell, Century Arms, Federal, Glock, Marlin, Mossberg, North American Arms, Remington, Ruger, Savage, Smith & Wesson, Thompson Center, Winchester, and many more; and exclusive guns not sold at ‘big box’ stores. Through Celerant’s point of sale, dealers can access the EZGUN catalog, import all the products they want to sell, automatically order inventory based on min/max levels, and complete transactions anywhere- in store, curbside, gun shows and other offsite events. By eliminating the manual entry, dealers can populate their retail database quickly and without data errors. Celerant also offers integrated bound books and electronic Form 4473s to ensure inventory and transactions are logged and in compliance.

To help dealers build their website and get products in front of customers faster and easier, Camfour developed online data feeds, consisting of rich content of their products. Celerant’s eCommerce platform can pull and display the product content provided within the feeds, such as product names, descriptions, images, MAP pricing and current stock levels. Prices displayed online are automatically mapped from the dealer’s retail database, using Celerant’s pricing calculator; and product data is automatically refreshed with regularly-scheduled data updates. Camfour’s data feeds can also be used with Celerant’s in store kiosks, allowing dealers to offer more products in store. All orders, whether sold in store, offsite, or online, automatically flow into Celerant’s back end software- making it easier for dealers to expand their business and sell Camfour products on more channels.

“To be successful in today’s market, firearm dealers need inventory, and the ability to leverage inventory faster than their competitors,” stated Ian Goldman, President and CEO of Celerant. “By partnering with Camfour, our dealers gain access to a large portfolio of products, and more available inventory. Our integration allows dealers to automate supply, make products available to consumers much faster, and provide customers with accurate product information- helping our dealers increase revenue, and focus more on long-term growth.”

Learn More

Celerant’s integration to Camfour is available for Cumulus Retail™, a cost-effective, SaaS solution for smaller dealers; and Stratus Enterprise™, a comprehensive solution with advanced features. Celerant’s Summer Promotion, now extended through September, offers first 3 months free when switching to Celerant’s point of sale and/or eCommerce solution. To learn more and view pricing, visit www.celerant.com/camfour-promo.

About Celerant Technology

Celerant has been supporting the outdoor and firearms industry since 1999 with innovative retail software, enabling FFL dealers to expand their business both in store and online. As a preferred software provider for the NSSF, NRA and NASGW, Celerant supports dealers through point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations (i.e., Weapon Depot, GunBroker, gun.deals, Guns.com, Everest.com) and more. For more information, please visit www.celerant.com/firearms.

About Camfour, Inc.

In 1952, the late Al Ferst established Camfour™ at the old Indian Motorcycle building in Springfield, MA. His vision was to provide customers with superior service, great products choices, and a feeling of confidence when doing business with the company. In 1984, Camfour revolutionized the shooting sports industry with the development of an online ordering software, PCGun™, by combining state-of-the-art (at the time) hardware, instant access to resources and inventory, and the ability to order 24/7. Camfour serves the entire United States through two locations, continues to grow by adding new brands and dealers, and is consistently ranked as one of the top-10 distributors in the industry. For more information, please visit www.ezgun.net.