Friday, February 16, 2024

Beretta Booth (#5720) at 2024 Western Hunting & Conservation Expo

Accokeek, MD - Beretta, alongside sister companies Sako and Tikka, will be displaying a wide variety of firearm, clothing, and accessory products at this week’s 2024 Western Hunting and Conservation Expo held at the Salt Palace Convention Center in Salt Lake City, UT, from February 15-18, 2024.

On display in the booth (#5720) will be several newly launched Beretta products, including the Beretta BRX1, Silver Pigeon V, Sako 90, and Tikka T3X Superlite Roughtech®.

The Beretta BRX1 is a revolutionary true straight pull reloading rifle designed for precision shooting and hunting. The fastest manually repeating platform available with guaranteed sub-MOA accuracy and adjustable ergonomics, it offers ultimate flexibility for shooters.

The Beretta Silver Pigeon V is an evolution Beretta’s top of the range “standard” over-and-under shotguns. Hunters and target shooters will love this gun even more. A beautiful symbol of efficiency, reliability and minimum maintenance requirements inherited from the 680 platform. This new model is characterized by a new look together with a superior wood grade. Available in Hunting or Sporting versions and for the first time in the Silver Pigeon family the option of the B-Fast adjustable comb. Three stock drop options 35/55, 38/60, and Vittoria are also available along with left-handed stock options. The 687 Silver Pigeon V is the shotgun for those who like to stand out with a gun that never stopped evolving over the course of 30 years, becoming an icon of quality and elegance; almost at the same level of a premium gun.

The Tikka T3X Superlite Roughtech® is available in Ember and Coyote Tan. Ember features a black and ember colored webbing on the ROUGHTECH™ stock with a Cerakote Tungsten barrel. The Coyote Tan features a black stock with Coyote Tan webbing and Cerakote Coyote Tan barrel. This new rifle includes a host of features that include a fluted bolt with an oversize bolt handle and a fluted, Cerakoted, threaded barrel with a U.S. spec thread adapter, and a protective cap. The fluted bolt and barrel optimize the weight of the rifle for those that push the limits in their back country pursuits.

The new Sako 90 rifle family builds on the strong 25 years of recent success of Sako company and product brand in the high-end bolt-action hunting rifles – a journey that started with the legendary Sako 75 family and continued with the Sako 85 family. Sako 90 product family comprises of 7 distinctively designed rifle models that are carefully tailored for mountain and backcountry hunting as well as for the traditional game hunting disciplines. Sako 90 rifles offers ultimate accuracy, reliability, and the smoothest operation in the market. Enhanced ergonomics, materials, and coatings provide unparalleled hunting experiences for those who demand the best.

The Sako 90 is currently available in 6 models to US consumers: the Adventure, Peak, Quest, Hunter, Bavarian, and Varmint.

The SAKO 90 ADVENTURE’s light weight and ultimate weather resistance allows the hunter to climb higher, trek further, and stay longer in even the most unfavorable weather conditions. Featuring an adjustable fiberglass stock with Cerakote-coated stainless steel action, an adjustable comb with perfect ergonomics, combined with the legendary Sako accuracy, you’ll enjoy the journey, even if mother nature chooses to punish you.

THE SAKO 90 PEAK is one of the lightest bolt action rifles on the market, built on the renown Carbonlight platform. It is designed for the ultimate outdoorsman looking for the perfect tool for the mountain hunt of a lifetime. This ultra-light hunting rifle features a carbon fiber stock with a texturized surface, right-hand palm swell and cheek support. With an approximate weight of 5.7lbs, the Sako 90 Peak with S-action is exceptionally comfortable to carry, even on long treks. The SAKO 90 Peak is the ultimate rifle for mountain hunters.

THE SAKO 90 QUEST is designed for the backcountry hunter who is looking for a versatile hunting rifle with high-level adjustability and ergonomics. Carbon Wolf was a ground-breaking hunting stock for a production rifle, and the Sako 90 Quest continues the story. Designed with superior shooting ergonomics, the multi-adjustable carbon fiber stock and RTM technology together effectively absorb recoil. Combined, they ensure the perfect shot wherever you may hunt. The new coating on the stock offers perfect grip in any condition and the Cerakoted, stainless-steel barreled action ensures your rifle is ready for action even after days of hunting.

THE SAKO 90 HUNTER comes with world-class Sako features, including legendary Sako accuracy, smooth bolt operation and perfect balance, making it a valued rifle to both own and shoot. The Hunter’s walnut stock paired with a blued receiver and barrel continue to fulfil the needs of hunters who are looking for a rifle with an elegant stock for the ultimate in hunting versatility. Featuring a blued action and bolt, the new Sako 90 Hunter incorporates the Optilock® interface for optics mounting, the Sako 90 guarantees reliable and safe operation. All this makes the Sako 90 Hunter a truly classic rifle for dedicated hunters.

THE SAKO 90 BAVARIAN continues the legacy of elegant walnut-stocked hunting rifles. The stock geometry gives homage to the Central-European tradition of rifle stocks with the hogs back rear stock shape. This beautiful stock was first designed for tree-stand hunting when the shooting angle might vary from level to downward quickly during the hunt. The Hog’s Back rear stock design is superior in its ergonomics in these quickly changing hunting situations. SAKO 90 Bavarian is always equipped with set trigger to match the need of the most demanding hunters. Optilock® receiver makes sure you have a clear view through the open sights which are often mounted on the Bavarian.

Built for long range hunting and shooting, the SAKO 90 VARMINT offers rigidity and stability for pinpoint accuracy. The free-floating heavy stainless steel barrel guarantees that you stay on target round after round. Fluting on the barrel gives a distinct appearance while also allowing heat to dissipate. The rigid birch-laminate stock with raised Monte Carlo comb and wide-bottom forend enables a perfect shooting posture when using high-magnifying optics. The Sako 90 Varmint truly is the perfect varmint rifle for the dedicated hunter.

This year, featured will be the Sako & Simway Hunt Challenge (Booth #5618). Users will be able to test their hunting expertise using the new Sako 90 rifles.

Beretta will also be selling a variety of our clothing and accessories products from our Xtreme Waterfowl Collection, Ladies Training Gear and Outdoor Lifestyle collections in booth #5720.

Stay up-to-date on Beretta, and follow Beretta on social media channels Facebook, Instagram, Twitter, YouTube and LinkedIn.

About Beretta

Beretta, established in 1526, is the longest-standing industrial dynasty in the world, tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and provided the most widely deployed sidearm throughout the U.S. Armed Forces. Today, Beretta manufactures, distributes, and markets a complete line of firearms, accessories, and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.

About Sako

Sako is one the world’s most prestigious rifle and cartridge brands. Our acclaimed reputation, high quality products and credibility are rooted in our employees’ unique skills and pride in what they do.

Established in 1921, Sako has an eventful history. First created to refurbish and service firearms for the Civil Guard in Finland, Sako has played a key role in Finland’s defense and has been trusted supplier to dozens of defense departments around the world. Over the years the company has consistently grown by focusing on production excellence, honoring its dedicated craftsman and personnel, and providing innovative solutions to shooters’ emerging needs.

For decades Sako has developed world-class military, target, and hunting rifles, as well as cartridges. By integrating its knowledge of both the rifle and cartridge production, Sako brand can offer a shooter the unique advantages of uncompromising accuracy and reliability. Our main fields of operation include the design, production, marketing and global sales of military, hunting and sporting rifles as well as cartridges.

In 2000, Sako joined Beretta Holding Group, a company with unique firearms traditions reaching all the way back to 1526. This cooperation provides Sako with the unique capability to provide comprehensive, all-encompassing solutions and systems for our customers.

Now Sako looks ahead more confidently than ever. We proudly carry on the rifle manufacturing knowledge and skills, with the utmost respect towards the surrounding nature.