Friday, August 16, 2019

Zanders Sporting Goods Launches Exclusive Range-Retailer Program

SPARTA, IL. (August 16, 2019) – Zanders Sporting Goods, a leading national distributor of firearms, shooting accessories, and hunting products located in Sparta, IL, is pleased to announce the launch of its exclusive Range-Retailer Program. The program will allow ranges to take advantage of multiple incentives which will help them diversify the selection of firearms they’re able to offer their patrons.

“With regular range programs, dealers have to invest a large amount of money into one manufacturer’s products in order to take advantage of their range promotion,” noted Stefanie Zanders, Vice President and Chief Operating Officer for Zanders Sporting Goods. “With our exclusive Range-Retailer Program, dealers are able to diversify their capital into a variety of products to carry at their range. No other distributor, that we know of, offers an exclusive program like this. We feel that for a range to be able to invest in a variety of guns, it allows their customers to experience shooting different models that they may not be as familiar with. We believe that this will lead to a higher turn rate for their inventory as well as increased income from range rentals.”

The following manufacturers will be participating in the program:

  • Beretta* (*Beretta options will only be available during 2019 NSSF Range-Retailer Business Expo)

  • CZ-USA

  • Chiappa Firearms

  • Hi-Point

  • Iver Johnson

  • SCCY

  • Eagle Imports (including Bersa, Llama, and American Classic)

Zanders’ exclusive Range-Retailer program will officially launch during the upcoming NSSF Range-Retailer Business Expo August 19-21 in Denver, CO. For more information on this Zanders exclusive program, customers are encouraged to contact their sales representative.

About Zanders Sporting Goods

Zanders has been serving U.S. firearms dealers for well over 50 years. With more than 40,000 products that now include archery, archery accessories, and camping products, Zanders has it all in their new, streamlined warehouse.

“Our customers have always come first and we strive to go above and beyond their expectations every day,” states Stefanie Zanders. “Both old and new customers alike will enjoy our ever-growing inventory of outdoor products and accessories as well as our commitment to ensure their complete satisfaction.”

For more information about Zanders and their many dealer programs,

call (800) 851-4373 or visit



John Kohl, Lake Strategic Marketing, 262-754-9408;