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PRESCOTT, Ariz.- Brandlive, the live video platform for brands and retailers, and Davidson’s Incorporated, one of the largest shooting sports wholesalers in the U.S. with 60+ years industry experience, has announced the launch of a live video training and communications program for its dealer network and sales team.
“Davidson’s has always been a thought leader in dealer engagement. Now, the Davidson’s customer will benefit from interactive video directly from their partner brands,” says Mac Howard, VP of Strategic Markets at Brandlive.
Davidson’s will use the Brandlive platform to launch new products and train its dealer audience around the country on new inventory and opportunities, all via live and interactive video.
“Davidson’s is excited to launch this new program with Brandlive as we continuously expand, improve, and innovate. This venture in conjunction with our new online Communications Center is a natural extension of both our dealer and vendor relationships”, says Kevin Wilson, Davidson’s Dealer Communications Manager. “This is a fantastic opportunity to bring even more critical industry and product knowledge to our customer base, while supporting our manufacturer partners.”
“Davidson’s is focused on providing exceptional service to our dealers and our industry partners”, adds John Trull, Davidson’s VP of Strategic Growth. “A huge component of that focus comes from providing support both before and after the sale. Through our partnership with Brandlive, we can enhance our ability to deliver exceptional customer service and provide support to our vendors and other industry partners with meaningful and relevant content in the form of product information to our dealers, and through the continuing education and training of our account executives.”
The Brandlive platform has powered over 10,000 events for brands and retailers over the past few years, and brings together the critical elements to enable an optimal interactive live experience: live streaming at scale, rich merchandising and eCommerce, robust audience interaction, and a complete event registration system.
“Shooting sports product manufacturers have long been challenged with providing interactive product training to all the retail locations that sell their products. Large ‘big box’ retailers tend to get the majority of the manufacturer’s training resources, making a challenge to adequately train the thousands of independent dealers throughout the country that also sell their products,” says Dustin Edwards, Sr. Director of Audience Partnerships at Brandlive. “By using Brandlive to reach the vast Davidson’s dealer audience via live video, our vendor partners now have an extremely valuable tool which allows them to easily and cost efficiently deliver important training and communication, while further establishing Davidson’s as an industry leading resource for these independent dealers to educate their sales staff.”
Representatives for both Brandlive and Davidson’s are available to respond to press inquiries related to this partnership.
About Brandlive
Brandlive provides an omni-channel live video platform for brands and retailers to modernize their training, marketing, and eCommerce events. The end-to-end live video platform enables brands to connect their best product experts and influencers directly to global digital audiences, who can then interact with those experts. Customers such as GoPro, Nation’s Best Sports, Leupold & Stevens, Sig Sauer, Vista Outdoors, and Cabela's use Brandlive to launch products, increase eCommerce sales, create innovative live marketing programs, and conduct more cost-effective internal events and training. Brandlive is headquartered in Portland, OR and can be found online at www.brand.live.
About Davidson’s and Gallery of Guns
Founded in 1932, Davidson’s (http://www.davidsonsinc.com) is one of the nation’s leading firearms wholesalers. In late 1998, it launched the Gallery of Guns website (www.galleryofguns.com) specifically to help Davidson’s retailers sell Davidson’s inventory, it is now one of the firearm industry’s most successful consumer websites. Each firearm sold by the company is backed by the Davidson’s GuaranteeD® Lifetime Replacement Program, which extends to both the dealer and final customer.
Davidson’s Vision is to be a firearms distribution company that creates, develops, and nurtures strong customer, employee, vendor and industry relationships, while always conducting ourselves honorably as we excel in the performance of our jobs and fulfillment of our corporate social responsibilities.
Media Contacts:
Dustin Edwards, Sr. Director of Retail Partnerships
Brandlive
Mac Howard, VP of Strategic Markets
Brandlive
mac@yourbrandlive.com
Kevin Wilson, Dealer Communications Manager
Davidson’s, Inc.