Wednesday, October 9, 2019

Darton Archery Joins Ridge Road Outdoor Media and Sales

Darton Archery joins Ridge Road Outdoor Media and Sales to expand their targeted customer engagement to drive sales

Chatfield, MN – Ridge Road Outdoor Media and Sales would like to welcome Darton Archery into our participating brands! We are excited to bring our social media and sales channels to expand targeted customer engagement and drive sales.

Darton continues to expand COMPOUND BOW TECHNOLOGY by utilizing the NEW equalizer Cam

and Cable System on more models for 2019


MAVERICK XT - A Must Shoot! The Maverick II has been improved with the introduction of the NEW Dual Sync XT Cam. The NEW Maverick XT utilizes the Darton patented Dual Sync Cam and Yoke System with its NEW Adjustable Module System that makes it easy to ‘fit the bow to you’, while providing a few additional fps of speed. Only a bow like this would be worthy of the Maverick name, once the flagship of Darton’s Bow Line. The new Maverick XT has quite a reputation to live up to and we feel it is up to the task. Once you shoot the Maverick XT we are sure you will agree. You will find this bow to be more compact and impressively fast, with no vibration after the shot. It will instill a feeling of confidence few bows can.

SPECIFICATIONS: SPEED: 340-345 FPS | AXLE-TO-AXLE: 33” BRACE HEIGHT: 6” | MASS WEIGHT: 4.2 LBS. DRAW LENGTHS: 25”-30 1/2” DRAW WEIGHTS: 40, 50, 60, 70 | LET-OFF: 85% AVAILABLE RISER COLORS: Black*, Red*, Blue*, White*, Purple* - *Available with black or white limbs. Black w/OD Green, Highlander Camo, Typhon Camo

The Toxin 100 marks some firsts for Darton’s crossbow lineup. The Toxin 100 is the lightest of Darton’s crossbows at 6.8 pounds, along with being the shortest at 31-3/4”. You wonder what Darton surrendered in order to achieve these firsts? Nothing. The Toxin 100 features a trackless composite barrel assembly using Darton’s Patented Bullpup forward trigger design to maximize power stroke and get a better balanced bow for the hunter. Because of its uniquely smooth power stroke, modest 170 lbs. draw weight and 13-1/2” power stroke most hunters will find this crossbow a breeze to cock while still having the ability to launch a 400 grain arrow at 340 fps. The 17” axle to axle and its short length allow the Toxin 100 to be used in any blind. Available in Shadow Black with Carbon decorated limbs for the High Tech look it deserves. The Toxin 100 SS will accept the XT accessory kit.


• Hi-Energy Cam System

• Trackless Composite Barrel design

• Patented Anti Dry Fire Safety

• Auto Engaged Safety

• Dual String Suppressors

• Sling Studs Included

• Bowstring: 36-3/8”, Power Cables: 18-3/8”


SPEED (400 GR.): 340 FPS






Darton Archery bows and crossbows are now available through Ridge Road Outdoors! Check out their brand showcase on

About Darton Archery

Rex Darlington, is one of the most popular engineers for compound bows today . This year Darton has released new technology that no one has come up with. This bows draw cycle is like no other and the shootablity can’t be matched. For more information head to

About Ridge Road Outdoor Media

Connecting your brand with the right people. It’s what we do!

Established 2014, Ridge Road Outdoor Media and Sales has worked to be the innovative leader in producing effective marketing that drives sales for shooting and outdoor brands.

Today, Ridge Road Outdoor Media and Sales drive it home for shooting and outdoor brands in one effective and affordable program that targets and hits three critical services all brands need to succeed!

What you get with our marketing and sales platform

Unrivaled Targeted Social Media Campaigns

  • New targeted social media campaigns every month with full reporting
    • Our social media campaigns through our Power Sharing Network are unrivaled in performance over any other media available today!
    • Monthly reports to evaluate and understand your targeted consumers better -- this information is priceless!
    • Includes a new brand video created by us each month for targeted consumers to engage with

Direct-to-Consumer Sales

  • Participating brands get a brand store in our high traffic Ridge Road Outdoor Marketplace
    • In our marketplace, participating brands are in total control of the price and receive ALL of the sale proceeds (minus credit card processing fees and shipping/handling)
    • Currently over 50,000 products available
    • Check it out at

Direct-to-Reputable Independent Proshop Retailers

  • You get your flagship products on our Ridge Road Route Truck that stops twice a month selling and servicing the top reputable independent proshop retailers
    • We service reputable independent dealers the way they should be serviced
    • Currently covering MN, WI, and IA
    • More route truck territories opening in February 2020

Our platform is a perfect addition -- and a must -- to boost any brands current marketing efforts to increase brand awareness and sales!

To rev up your brand awareness connect with us at to learn more!


Contact us at or

call or text our National Sales Manager, Jim Bzoskie, at 507-259-2372