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Pursuit Media, LLC, the industry leader in outdoor lifestyle programming, is excited to announce the weekly airing of Yamaha’s Adventure Films on its cutting-edge streaming platform, Pursuit UP. Available to over 100 million users across platforms like Roku, Samsung TV Plus, Google TV, and Truth+, Yamaha’s Adventure Films delivers thrilling, high-energy outdoor content, spotlighting Yamaha’s legacy of adventure and innovation. This new series builds on the success of the long-running program, Yamaha’s Whitetail Diaries, reinforcing Pursuit’s commitment to premier programming for hunters, anglers, and outdoor enthusiasts.
Yamaha’s Adventure Films premieres each week on Pursuit UP, offering viewers a front-row seat to exhilarating hunts, fishing expeditions, and rugged outdoor experiences powered by Yamaha’s cutting-edge vehicles and equipment. From bow hunting in Kentucky’s Bourbon Country to high stakes fishing tournaments, the series captures the spirit of adventure that defines Yamaha’s brand and resonates with Pursuit’s passionate audience. Produced in collaboration with Careco TV, a key partner delivering over 116 half-hours of weekly content for Pursuit platforms, Yamaha’s Adventure Films ensures top-tier production quality and authentic storytelling.
“Our partnership with Yamaha continues to elevate outdoor entertainment, and Yamaha’s Adventure Films on Pursuit UP is a testament to that synergy,” said Rusty Faulk, CEO of Pursuit Media. “With over 80 million total viewers reached in the first half of 2025, Pursuit UP is the perfect platform to showcase Yamaha’s thrilling content to a global audience of outdoor enthusiasts.”
The series highlights Yamaha’s commitment to the outdoor lifestyle, featuring adventures, excitement, and more action than ever before. Viewers can expect heart-pounding moments, all powered by Yamaha’s reliable gear. Each episode is designed to inspire viewers to embrace the outdoors, aligning with Pursuit UP’s mission to deliver fresh, accessible content anytime, anywhere.
“We’re thrilled to bring Yamaha’s Adventure Films to Pursuit UP, offering our audience dynamic stories that celebrate the outdoor spirit,” said Wade Middleton, President of Careco TV. “This series, paired with Pursuit’s unmatched digital reach, connects Yamaha’s brand with millions of passionate viewers.”
Outdoor enthusiasts are invited to tune in to Yamaha’s Adventure Films every week on Pursuit UP’s ever-growing streaming channel at the following times (ET): Monday 2:30pm, Wednesday 12:00pm, Thursday 8:30pm, Sunday 1:30am, and Sunday 10:30pm.
About Pursuit: Pursuit Channel is the industry leader in outdoor lifestyle programming, delivering hunting, fishing, shooting, and adventure content to over 24 million homes via linear TV and 100+ million users through its PursuitUP digital platform. Based in Glenwood, Alabama, Pursuit Media, LLC, is majority-owned by The Bordelon Group and remains dedicated to promoting the outdoors lifestyle and supporting the rights of enthusiasts nationwide.
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Contact:
Pursuit Media TV, LLC
334.544.0701