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Combining a love of fishing and content marketing, F-3 Media has been named the agency of record for four unique fishing brands as part of their ongoing partnership with GSM Outdoors. F-3 Media is presently producing content and developing brand strategy for some of the iconic lure companies in the industry including Yamamato Baits, Bill Lewis, SteelShad Fishing Company and Buckeye Lures.
F-3 Media has been working with Yamamato since fourth quarter 2021 and helped the ultra-successful bait company launch a new brand identity as well as introduce another soft plastic to market on June 15 as well as several more last week at ICast 2022. See the video we created for the new Yamamato Ned Senko -- https://youtu.be/OQ9eU7hV2-w
GSM Outdoors’ recent acquisition of Bill Lewis, SteelShad and Buckeye Lures increases the organization’s footprint in the fishing industry, and they will lean on F-3 Media to help increase brand awareness for each unique company. F-3 Media provides GSM Outdoors with content marketing solutions for other marquee brands including Wildgame Innovations, Halo Optics, Avian X, Boss Buck, Flextone and Evolved.
“We make no concessions as an agency as to our love of fishing, being on the water during all seasons, and helping showcase winning fishing brands to fans throughout the world,” said founder and CEO of F-3 Media JT Harden. “We cast a wide net in the fishing industry, and we value the partnership we’ve built with GSM Outdoors and appreciate the trust they place in us as they continue to expand into this market.”
“It has been a blessing having JT and his team at F-3 Media working with us as we push to make a reputable name for ourselves in the fishing world,” said Tiffani Hogan, Marketing Director for GSM Outdoors. While GSM is no stranger to the outdoor industry, we’ve only begun to scratch the surface of our goals and what our footprint looks like in the fishing market. We rest assured that JT and the F-3 Media team will help us achieve that and even more!”
F-3 Media also currently works alongside innovative fishing apparel and clothing company Huk Gear and has previously worked with other leading fishing brands including Bass Pro Shops, Plano Fishing, Frabill, Millennium Marine, Gamakatsu USA, SPRO Sports Professionals, Reef Runner Lures, Angler’s Tackle Box and AMPD Marine.
Harden, who has an affinity for crappie fishing himself, serves as a boat captain for members of the Baaamm Squad, a high school bass fishing team in Missouri. His company also sponsors Bassmaster Elite anglers Brock Mosley and Matt Robertson.
F-3 Media is a strategic media, video production and graphics agency that helps companies and organizations accelerate their growth, profitability, reputation, and market presence through media relations, product launches, social media marketing, creative planning and management, events, promotions, and issues management. With over 30 combined years in the outdoor industry, the F-3 Media team delivers growth for their clients through all aspects of digital marketing and video production. Additional companies that are currently partnered with F-3 Media include Fisher Space Pen, HUK Gear, Nomad Outdoors, Chestnut Hill Outdoors, musician Gary LeVox, Colt Firearms, Classic Racks Company and Seth McGinn’s CanCooker.
About GSM Outdoors:
Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!
Learn more about each of GSM Outdoor companies here: