Gunnison, Utah – Christensen Arms, manufacturer of state-of-the-art precision firearms and carbon fiber barrels, is proud to announce that they have hired industry veteran, Willie Vernon, as the Executive Vice President of Marketing.
Prior to joining Christensen Arms, Willie worked as head of Marketing for several well-known companies such as BOTE, SilencerCo, Vista Outdoors Tactical Business Unit and, most recently, Rex Specs. Willie brings to Christensen over thirteen years of industry expertise and experience spearheading successful marketing efforts targeted to the outdoor and firearms industries.
“We are excited to have Willie join our leadership team,” said Jason Christensen, CEO of Christensen Arms. “Her breadth and depth of knowledge, both of the firearms and outdoor industries, will be invaluable to our already talented team as we continue to reaffirm Christensen Arms’ place as a leader of its space.”
Willie will be leading the Christensen Arms marketing team with the goal of introducing new audiences to the brand while cultivating existing areas of strength, growing the overall presence and footprint of the firearms market, and paying homage to Christensen Arms’ rich history while working toward a robust future. Her experience across multiple industries and product categories as well as her knowledge in both B2B/B2C channels will combine to support Christensen Arms’ continued growth.
“It’s my honor and pleasure to be joining a company with such a proud heritage of cutting-edge, high-performance products,” said Willie Vernon, Executive Vice President, Christensen Arms. “Christensen Arms’ commitment to redefining what is considered possible in the firearms market has been an inspiration to myself and many others, and I look forward to playing a part in its incredibly bright and successful future.”
To learn more about the complete product offerings from Christensen Arms, please visit www.christensenarms.com or follow us on social media @christensensarms.
About Christensen Arms
Established in 1995, Christensen Arms is focused on incorporating top-tier aerospace materials and processes into production - resulting in some of the most lightweight, precise, and accurate firearms in the industry and around the globe. Always made in America, from the first prototype to the state-of-art current production models.