Outdoor America, the network for people passionate about outdoor sports and recreation, is excited to announce its participation in the 68th annual International Convention of Allied Sportfishing Trades (ICAST), taking place July 15–18, 2025, at the Orange County Convention Center in Orlando, Florida.

This year, Outdoor America is teaming up with two powerhouse sportfishing media brands—Fishing Tackle Retailer and Salt Water Sportsman—to launch ICAST Respooled, a first of its kind media collaboration that delivers robust B2C and B2B coverage across broadcast, digital, print, email, and social channels.

“This year at ICAST, something big is happening,” said Jamie Wilkinson, Executive Vice President of Outdoor America. “We’ve joined forces with trusted leaders in sportfishing media to offer brands unmatched visibility, content creation, and distribution, reaching both retailers and end consumers at the most important time of year for product launches.”

Recognized as the world’s largest sportfishing trade show, ICAST is where the industry debuts its latest innovations. Through ICAST Respooled, brands will benefit from full spectrum, multi-platform promotion tailored to both trade and consumer audiences, including:

Broadcast TV – Outdoor America’s FAST channel + national broadcast syndication
Digital Platforms – SaltWaterSportsman.com, SportfishingMag.com, FishingWire.com, YouTube, and social
Email Campaigns – Targeting more than 90,000 opt in subscribers
Print Features – In Fishing Tackle Retailer magazine and its digital editions

The collaboration delivers on the floor product spotlights, exclusive interviews, and a broadcast-quality feature show—all captured and packaged for maximum cross market impact.

“ICAST Respooled allows brands to extend their reach far beyond the show floor,” said Angie Thompson, Publisher of Fishing Tackle Retailer. “We’re making it easier than ever for companies to connect with buyers, retailers, and consumers across multiple media channels—all with content they can repurpose for months to come.”

Content Deliverables Include:

• Expert-led product showcases with Salt Water Sportsman’s Shawn Bean and FTR’s Toby Lapinski
• Exclusive on camera interviews spotlighting your latest innovations
  Short form and long form video assets for your platforms
  High quality B roll footage for digital, social, and promotional campaigns
• A 30 minute feature show airing nationally on Outdoor America
• Product inclusion on FishingWire.com

“We’re here to serve the angling community—and that means delivering content where anglers already are,” added Scott Salyers, Fishing Group Publisher, Salt Water Sportsman. “Whether it’s broadcast TV or a mobile reel, ICAST Respooled is all about getting the right products in front of both the trade and the tackle buying public.”

Cost-Effective, High-Impact Coverage

Packages start at just $2,500 and include full rights to all captured content, giving manufacturers an efficient and versatile solution for B2B and B2C promotion during and after the show.

Unmatched Distribution Reach:

Outdoor America

• FAST Platform (Samsung TV+): 88M monthly users
• Broadcast Affiliates: 84M households
• Impressions: 3+ million
• Viewership per airing: 150,000+

Salt Water Sportsman / Sport Fishing Mag

• Monthly Pageviews: 292K+
• Newsletters: 95,000+ opt-ins

Fishing Tackle Retailer

• Magazine Circulation: 22,000 B2B readers per issue
• Email Marketing Reach: 33,000+ B2B/B2C

More Reach. More Impact. More Value.
This is your opportunity to be part of a landmark media partnership that will reshape new product coverage at ICAST 2025, driving sales and brand affinity across trade and consumer markets.

To schedule your spot with ICAST Respooled, contact:

Fishing Tackle Retailer
Angie Thompson, Publisher
angie@fishingtackleretailer.com
(501) 416-4810

Salt Water Sportsman / Firecrown Media
Scott Salyers, Fishing Group Publisher
scott.salyers@firecrown.com
(305) 972-2717