Wednesday, October 16, 2019

DSG Outerwear Launches Women’s Ice Fishing Gear

DSG Outerwear has released a new line of women’s ice fishing outerwear available for purchase now.

Oregon, Wisconsin — This fall, DSG Outerwear announces the expansion of their product lines to include a line of ice fishing clothing for women. In minimizing the present bulkiness of this type of gear, while adhering to the goals of warmth and dryness in ice fishing conditions, DSG Outerwear has developed a line of female clothing that is equal parts functional and fashionable.

“From the start, DSG has strived to fill the need for technical outerwear developed specifically for outdoorswomen. Like our hunting and snowmobile lines before it, we saw a void in the market for functional ice fishing gear tailored to fit women well and it’s a natural progression with the outerwear we are accustomed to designing,” said Wendy Gavinski, President at DSG Outerwear.

Positive Customer Impact

Ice fishing enthusiasts will quickly recognize the time and technologies integrated into the fine details of these items. DSG’s ice fishing outerwear is 100% waterproof and insulated with name brand materials to keep users warm and dry on the ice. A Wisconsin-based brand, the DSG owners, designers and team members are ice fishing fanatics, and have utilized their firsthand experience to customize the clothing line to the specific needs required of a comfortable and successful fishing trip.

The newest line of DSG Outerwear will continue to emphasis both fit and function: with sizing availability including a range from XS-5XL. The design and development team at DSG refine fit in accordance with customer measurements and feedback. Sizing features of the ice fishing line includes adjustable 32.5” to 28.5” inseams, waist band hook and loop adjustment, and adjustable jacket pull cords. The initial launch includes ice fishing jackets, bibs and pants, and gloves and mittens, but will continue to expand to fit the sport’s needs.

DSG stands for Doing Something Great and this mission is embodied in all its products! It is believed that we are doing something great by not using the typical “shrink it and pink it” mentality that is often used for women’s gear in male-dominated sports. Since 2010, DSG Outerwear has continued to engineer female clothing that is warm, comfortable, fashionable, and functional!

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Travis Mayne


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