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Accokeek, MD – If there is one field sport that best melds tradition, heritage, craftsmanship, and the art of the hunt, it is the pursuit of upland birds. As a leader in premium over-under and semi-auto shotguns, Franchi USA is excited to announce its sponsorship of a new television show dedicated to that passionate, time-honored sport and to the intelligent, faithful dogs that make it happen.
Produced by GUN DOG magazine and hosted by editors Kali Parmley and Nathan Ratchford, Wild Upland takes viewers on wingshooting adventures into some of the most rugged and remote game bird habitat across the U.S. Of course, the gun dogs are the true stars of the show.
Each episode follows hosts Kali and Nathan as their dogs zero in on everything from California quail to Maine ruffed grouse. While exposing viewers to some of most breathtaking wild bird country in the nation, Wild Upland also covers dog training tactics, canine care, and how-to tips for making your own adventures.
“We wanted to step away from the norm and create a unique TV show that showcases passionate people, unique places, and most importantly, faithful bird dogs behind the sport we love most: upland hunting,” said Parmley. “We take viewers on exciting adventures through the uplands in pursuit of staunch points, unbelievable retrieves, and the thunder of a wild covey flush.”
For Franchi USA, sponsorship of Wild Upland is a natural extension of the brand's outreach efforts.
"As a top-tier manufacturer of sporting shotguns — especially classic-style over-under models — Franchi has long been a name upland bird aficionados have relied on for their wingshooting adventures," said Franchi USA's Vice President of Marketing, Tim Joseph. "Wild Upland's quality production and treatment of this venerated sport — and the exceptional dogs that make it happen — reflect the same quality and passion we put into every Franchi shotgun. We are proud to sponsor this breakout show and look forward to the many adventures to come."
Wild Upland debuts on the Outdoor Channel April 18 at 6:30 p.m. with new episodes every Tuesday through June 20, 2023.
For information Franchi products, visit FranchiUSA.com.
About Franchi
Known for its high-quality semi-automatic shotguns, over-under shotguns, and bolt-action rifles, Franchi brings over 150 years of craftsmanship and innovation to the gun-making art. Franchi firearms have earned a reputation among dedicated upland hunters, waterfowlers, and big game hunters for their exceptional fit, exquisite handling, fine balance, and proven reliability in the field throughout the world.
Franchi USA | 17603 Indian Head Highway | Accokeek, MD 20607 | FranchiUSA.com
Media Contact: Kim Cahalan, kim@mediadirectcreative.com Office: (309) 944-5341


