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Element Outdoors is excited to announce their strategic partnership with LEVI Morgan, one of the most decorated archers in the sport’s history.
“The vision just aligns with what I love to do, and that is to build things to the very highest level. Element’s goal to do this with the highest level of technical apparel just felt right.” Said Levi.
From the young age of 6, Levi’s skill and talent have stood out among his peers, competing and leading on the world stage. His passion for archery has since resulted in 13 Shooter of the Year awards, 13 World Championships, over 60 National Titles, and a reputation as one of the greatest bowhunters to walk the earth. From the sharp edges of the Chugach in Alaska to the Pine Ridge of Wyoming to the many stages of the biggest competitions, Levi has experienced the toughest of conditions, built an appreciation for high-performing gear, and knows better than anyone what is needed to achieve success in the most stressful environments. His vast experience and knowledge are a unicorn in today’s climate that will augment Element’s climb to the top of the technical apparel segment.
“I do not take shortcuts, and I feel like the team at Element just embodies that.” States Morgan, “The long-term vision at EO is to make the best gear in the world, and everybody at Element is on that level, a level that I am excited to be joining.”
2025 marks year two of a complete rebrand at Element Outdoors, a year that will bring yet another prominent lineup of technical hunting apparel that exceeds the expectations of consumers and the performance of competitors beyond the price point. The brand repositioned in 2024, successfully landing a new categorical leader in performance apparel. Led by a team of outdoor enthusiasts and passionate competitors, the goal was to deliver a full lineup of technical apparel that surpasses the situation and price tag, both in and out of the field. The initial launch brought a tactically positioned line with leading materials, tech, and function. The line introduced in 2024 offered solids and Mossy Oak™ Original Bottomland that comfortably outperformed the conditions from the heat of August to the extreme temperatures of the West in December.
“Levi isn’t here to simply wear our product and talk about it; this is much bigger than that. Levi is a part of the team from product development to wear and tear field testing. We wanted a positive voice that could bring real situational knowledge of what is expected of apparel in the most fierce environments, guiding our team into the next era of gear.” Said Senior Vice President Brady Arview. Levi’s experience, knowledge, and competitive edge have been in the sights of the team at Element since the rebrand. The addition of Levi’s vast experience and unprecedented knowledge to push and contribute to the design team couldn’t have come at a better time, as Element prepares to deliver some of their most technical additions to date in 2025.
“The gear is already incredible, and the direction it's headed is really exciting,” Levi compliments. “One thing that I’ve learned… once you shoot a good bow, you can’t not shoot a good bow. The same goes with gear.” Levi’s motivation to be a driving force in further constructing this foundation of leading technical apparel has been refreshing and embraced by his new teammates at Element Outdoors. EO is set to launch the 2025 line to market in August.
“At Element, we are determined to build a brand and product that overdelivers for the consumer. We are doing that with a team of enthusiasts whose experience and understanding have been built by each step taken in the Rockies chasing elk, the tundra pursuing caribou, or on the side of a white oak waiting out a mature whitetail… not in a design school,” confirms CEO Mark Heck. “Levi undoubtedly checks that box, and we couldn’t be more excited to be joining forces with him.” With the 2025 launch just around the corner, the EO team is working behind the scenes daily at fine-tuning the 2026 line. With the addition of Levi’s shared insights, Element is set to deliver yet another extension of technical pieces with advances that will raise the bar for competitors in the hunt apparel market.
About Element Outdoors®:
The hunt is important to us, but it’s not the whole story. We’re a passionate group that lives a seamless lifestyle in and out of the woods. It’s essential to our brand that we embody the spirit of why we do it. It’s in our DNA. We wear our passion on our sleeve. At Element Outdoors, we exist to create quality apparel that performs beyond the hunt.