Tuesday, November 23, 2021

Primary Arms Appoints Do As Chief Financial Officer

HOUSTON, TEXAS – Primary Arms has announced the appointment of Matthew Do to Chief Financial Officer.

Matthew Do is a global business operation leader with extensive experience serving manufacturing, retail organizations and private equity firm throughout the US, South America, Asia, and Europe. Most recently, he ventures into startup consumer packaged goods (CPGs) field where he utilizes his proven track record of ensuring exceptional shareholder reward, innovative operation and people performance that drive business success.

With over 20 years of experience, he brings a wealth of knowledge in operational turnarounds, start-up, expansion, restructuring, M&A, and transitional situations. Most distinguishing, he is especially a driving force for repeatedly taking companies to the next level of growth and success. He possesses vision and the ability to skillfully untangle and bring orders, priorities, and processes that increased quality, growth, profitability, and employee satisfaction.

As a COO/CAO of Cece’s Veggie Co., Matthew instrumentally led the company to the third-fastest growing company on the Inc.’s 5,000 list of the most successful companies in America. Since then, Matthew’s leadership has expanded beyond the boundaries of a traditional human capital expert. Instead, he has led countless strategic initiatives that have had a positive impact on multiple business areas, driving down costs, increasing revenue, and improving overall performance of various organizations.

“Matthew is an experienced C-suite executive with extensive expertise across many diverse industries. His experience goes beyond just finance and includes leading sales, manufacturing, operations, and human resources teams,” says Marshall Lerner, Founder and CEO of Primary Arms. “Matthew will lead Operations, Finance and Accounting teams and partner with the companies’ multiple divisions in developing growth strategies to maximize profitability across the business.”

As part of the Primary Arms team, Matthew will be a collaborative leader across Primary Arms’ various business units, including eCommerce, Wholesale, Optics, and Government Services. His expertise and experience will leverage Primary Arms’ core advantages and grow the business through constant improvement and new business opportunities.

For other news and announcements, follow Primary Arms Online on social media, including Instagram, Facebook, and Twitter.

About Primary Arms

Started in 2008, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms Online, visit the company website at www.primaryarms.com or contact:

Dina Sanders

Brand Marketing Manager