Pursuit Media TV, LLC, the industry leader in outdoor lifestyle programming, is thrilled to announce the launch of Pursuit Direct, the first self-service TV advertising platform designed specifically for businesses seeking the power of television without the complexity. Now live, Pursuit Direct empowers mid-market brands, direct-to-consumer companies, and outdoor industry businesses to launch professional TV campaigns in just minutes, leveraging Pursuit Channel’s linear reach of over 23 million homes.

Pursuit Direct eliminates the traditional barriers of TV advertising—complexity, high costs, and lengthy setup times, making it as easy as running a digital ad. With incredible viewership growth year-over-year, and reaching million viewers unserved by other networks, Pursuit Direct offers unmatched access to a loyal and specialized audience of hunters, anglers, shooters, and outdoor enthusiasts.

“Pursuit Direct is making TV advertising as simple as digital advertising, but with the credibility and reach that only television can provide,” said Rusty Faulk, CEO of Pursuit Media. “This platform empowers brands to connect directly with our passionate audience, offering speed, control, and transparency at a fraction of traditional costs.”

Key Features of Pursuit Direct:

Speed: Launch a campaign in less than 7 days.

Cost: Direct pricing with low CPM’s, for agency or non-agency clients, and optimized across any desired dayparts.

Control: Brands choose where, when, and how often ads run, with smart daypart selection and real-time budget calculations.

Transparency: Live dashboard with WebSocket-powered updates, minute-by-minute impression tracking, and spend monitoring, reconciled with Nielsen Media Research data for accuracy.

Professional Media Management: Supports broadcast-quality uploads (MP4, MXF, MOV, MPG), automated processing, and secure storage, ensuring ads meet Pursuit’s high standards.

Pursuit Direct is perfect for brands looking to scale beyond digital into television’s credibility, with seamless integration across Pursuit Channel’s linear feed reaching millions of traditional television viewers via DIRECTV, DISH Network, Comcast Xfinity, Verizon Fios and many other distributors. Advertisers can enjoy placement campaigns in and around dozens of top-tier and long-running Pursuit programs, many of which only air on Pursuit Channel.

“Pursuit Direct gives brands the tools to create impactful campaigns with ease,” said Alex Sanders, CTO of Pursuit Media. “Our platform’s intelligent order creation and real-time analytics, combined with our specialized audience, make it a game-changer for outdoor industry advertisers.”

For more information or to start a campaign, visit www.pursuitdirect.com 

Or contact us today: 334.544.0701 or media@pursuitchannel.com

About Pursuit: Pursuit Channel is the industry leader in outdoor lifestyle programming, delivering hunting, fishing, shooting, and adventure content to over 23 million homes via linear TV and 100+ million users through its PursuitUP digital platform. Based in Glenwood, Alabama, Pursuit Media, LLC, is majority-owned by The Bordelon Group and remains dedicated to promoting the outdoors lifestyle and supporting the rights of enthusiasts nationwide.

Reach out today to learn how Pursuit can help your business! #wearepursuit